CMCH Trademark

Advertising, marketing, and promotional services provided through a proprietary, club-branded digital platform for fans and supporters; administration of consumer loyalty, rewards, and incentive programs for promotional and marketing purposes; providing business and marketing information relating to consumer engagement, brand interaction, and promotional campaigns; data analytics services for business and marketing purposes, namely, collecting, processing, and analyzing consumer transaction and engagement data to segment audiences and optimize targeted advertising, rewards, and brand campaigns, the services being limited exclusively to consumer-facing advertising, marketing, loyalty, rewards, and data analytics programs directed to fans and supporters within a club-branded digital ecosystem, and expressly excluding employee incentive programs, workforce rewards, human resources services, and internal employee engagement programs

Downloadable computer software and mobile applications for operating a proprietary, club-branded digital ecosystem enabling fans to conduct transactions with affiliated merchants; downloadable computer software and mobile applications for delivering instant discounts, rewards, and incentives at the point of sale; downloadable computer software and mobile applications for collecting, processing, and analyzing transaction and engagement data to generate consumer profiles; downloadable computer software and mobile applications for managing loyalty programs, gamified community challenges, and fan engagement activities; downloadable computer software and mobile applications for enabling targeted advertising, audience segmentation, and marketing campaign delivery; downloadable computer software and mobile applications providing dashboards and interfaces for clubs and partners to monitor user activity, engagement metrics, and monetization performance

Providing temporary use of non-downloadable software and software-as-a-service (SaaS) platforms for sports clubs for managing and operating club-branded digital fan engagement ecosystems; providing non-downloadable software featuring dashboards, interfaces, and analytics tools for monitoring fan activity, engagement metrics, rewards, and campaign performance; providing non-downloadable software for administering gamified community challenges, loyalty and reward programs, and transaction-enabled fan engagement interactions; design and development of proprietary software platforms, gamification frameworks, and fan behavior analytics engines for sports clubs to engage, monetize, and interact with their fan bases through club-branded mobile applications and digital dashboard interfaces

Providing online platforms and technology enabling electronic transactions and secure commercial interactions between users and affiliated merchants within a club-branded digital ecosystem; facilitating stored-value programs, digital rewards, points-based redemptions, and transaction-enabled fan engagement interactions within a controlled, closed-loop system, with such services consisting solely of providing technology platforms that enable and facilitate closed-loop stored-value programs, digital rewards, points-based redemptions, and transaction-enabled fan interactions, and expressly excluding the provision of banking services, payment processing, credit card services, money transmission, or any other regulated financial services, which are performed exclusively by third-party licensed providers

Interactive entertainment services provided via a mobile application and online platform, namely, organizing and conducting digital fan engagement activities, interactive challenges, contests, reward-based participation programs, and community engagement experiences for sports club supporters, including engagement initiatives sponsored or activated by corporate partners, all delivered through a club-branded mobile application and digital engagement platform designed to increase fan participation, interaction, and loyalty