CHOOSE WHAT'S REAL

LIVE

Serial Number

87447258

Owner

E. T. BROWNE DRUG CO., INC.

Attorney

Andrew J. Hollander

First Use Date

Jul 17, 2018

Filing Date

May 12, 2017

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CHOOSE WHAT'S REAL Trademark

Serial Number: 87447258 • Registration: 5644378

CHOOSE WHAT'S REAL is a trademark filed by E. T. BROWNE DRUG CO., INC. on May 12, 2017. The trademark is classified under Class 3 (Cosmetics & Cleaning), Class 5 (Pharmaceuticals). The application is currently registered and active.

Trademark Classes

Class 3 - Cosmetics & Cleaning

Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring

Class 5 - Pharmaceuticals

Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes

Owner Contact Info

E. T. BROWNE DRUG CO., INC. (227 trademarks)

440 Sylvan Avenue
ENGLEWOOD CLIFFS, NJ 07632

Entity Type: 03

Legal Representation

Attorney of Record

Andrew J. Hollander

622 trademarks filed View all →

Correspondence Address

Andrew J. Hollander K&L GATES LLP

One Newark Center, 10th Floor

NEWARK, NJ 07102

United States

Trademark Details

Filing Date

May 12, 2017

Registration Date

January 1, 2019

First Use Anywhere

July 17, 2018

First Use in Commerce

July 17, 2018

Published for Opposition

December 5, 2017

Goods & Services

Medicated skin care preparations

Non-medicated skin care preparations; hair care preparations

Filing History

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Apr 11, 2025 NA85

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Apr 11, 2025 C15A

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Apr 11, 2025 APRE

TEAS SECTION 8 & 15 RECEIVED

Dec 30, 2024 E815

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Jan 1, 2024 REM1

REGISTERED-PRINCIPAL REGISTER

Jan 1, 2019 R.PR

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Nov 27, 2018 SUNA

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Nov 26, 2018 CNPR

STATEMENT OF USE PROCESSING COMPLETE

Nov 26, 2018 SUPC

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Nov 24, 2018 AITU

USE AMENDMENT FILED

Nov 2, 2018 IUAF

TEAS STATEMENT OF USE RECEIVED

Nov 2, 2018 EISU

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Jul 4, 2018 EXRA

SOU EXTENSION 1 GRANTED

Jul 2, 2018 EX1G

SOU EXTENSION 1 FILED

Jul 2, 2018 EXT1

SOU TEAS EXTENSION RECEIVED

Jul 2, 2018 EEXT

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Jan 30, 2018 NOAM

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Dec 5, 2017 NPUB

PUBLISHED FOR OPPOSITION

Dec 5, 2017 PUBO

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Nov 15, 2017 NONP

ASSIGNED TO LIE

Oct 30, 2017 ALIE

APPROVED FOR PUB - PRINCIPAL REGISTER

Oct 16, 2017 CNSA

TEAS/EMAIL CORRESPONDENCE ENTERED

Oct 14, 2017 TEME

CORRESPONDENCE RECEIVED IN LAW OFFICE

Oct 13, 2017 CRFA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Oct 13, 2017 TROA

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Aug 16, 2017 GNRN

NON-FINAL ACTION E-MAILED

Aug 16, 2017 GNRT

NON-FINAL ACTION WRITTEN

Aug 16, 2017 CNRT

ASSIGNED TO EXAMINER

Aug 10, 2017 DOCK

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

May 17, 2017 NWOS

NEW APPLICATION ENTERED

May 16, 2017 NWAP

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