TrademarkDir
CHOOSE PLEASURE
LIVE

Serial Number

86890945

Owner

MARS, INCORPORATED

Attorney

Lynn Hsu

First Use Date

Feb 12, 2018

Filing Date

Jan 29, 2016

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CHOOSE PLEASURE Trademark

Serial Number: 86890945 • Registration: 5448978

CHOOSE PLEASURE is a trademark filed by MARS, INCORPORATED on January 29, 2016. The trademark is classified under Class 30 (Staple Foods). The application is currently registered and active.

Owner Contact Info

MARS, INCORPORATED (3,828 trademarks)

6885 ELM STREET
MCLEAN, VA 22101

Entity Type: 03

Trademark Details

Filing Date

January 29, 2016

Registration Date

April 17, 2018

First Use Anywhere

February 12, 2018

First Use in Commerce

February 12, 2018

Published for Opposition

June 21, 2016

Goods & Services

Chocolate

Filing History

NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED
Apr 14, 2025 NAS8
REGISTERED - SEC. 8 (6-YR) ACCEPTED
Apr 14, 2025 8.OK
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Apr 14, 2025 APRE
TEAS SECTION 8 RECEIVED
Oct 4, 2024 ES8R
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Apr 17, 2023 REM1
REGISTERED-PRINCIPAL REGISTER
Apr 17, 2018 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Mar 14, 2018 SUNA
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Mar 13, 2018 CNPR
STATEMENT OF USE PROCESSING COMPLETE
Mar 8, 2018 SUPC
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Mar 6, 2018 AITU
USE AMENDMENT FILED
Feb 16, 2018 IUAF
TEAS STATEMENT OF USE RECEIVED
Feb 16, 2018 EISU
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Aug 16, 2017 EXRA
SOU EXTENSION 2 GRANTED
Aug 14, 2017 EX2G
SOU EXTENSION 2 FILED
Aug 14, 2017 EXT2
SOU TEAS EXTENSION RECEIVED
Aug 14, 2017 EEXT
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Feb 10, 2017 EXRA
SOU EXTENSION 1 GRANTED
Feb 8, 2017 EX1G
SOU EXTENSION 1 FILED
Feb 8, 2017 EXT1
SOU TEAS EXTENSION RECEIVED
Feb 8, 2017 EEXT
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Aug 16, 2016 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Jun 21, 2016 NPUB
PUBLISHED FOR OPPOSITION
Jun 21, 2016 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Jun 1, 2016 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
May 16, 2016 CNSA
ASSIGNED TO EXAMINER
May 16, 2016 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Feb 3, 2016 NWOS
NEW APPLICATION ENTERED
Feb 2, 2016 NWAP

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