TrademarkDir
CHEERIOS
LIVE

Serial Number

71478549

Owner

GENERAL MILLS, INC.

Attorney

Shelby K. Bruce

First Use Date

Jan 9, 1945

Filing Date

Jan 12, 1945

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CHEERIOS Trademark

Serial Number: 71478549 • Registration: 0414338

CHEERIOS is a trademark filed by GENERAL MILLS, INC. on January 12, 1945. The trademark is classified under Class 30 (Staple Foods). The application is currently registered and active.

Owner Contact Info

GENERAL MILLS, INC. (2,211 trademarks)

Entity Type: 03

GENERAL MILLS IP HOLDINGS I, LLC (96 trademarks)

NUMBER ONE GENERAL MILLS BLVD
MINNEAPOLIS, MN 55426

Entity Type: 16

GENERAL MILLS IP HOLDINGS II, LLC (250 trademarks)

Number One General Mills Boulevard
MINNEAPOLIS, MN 55426

Entity Type: 16

Trademark Details

Filing Date

January 12, 1945

Registration Date

June 5, 1945

First Use Anywhere

January 9, 1945

First Use in Commerce

January 9, 1945

Goods & Services

READY-TO-EAT CEREAL

Filing History

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Jan 16, 2025 NA89
REGISTERED AND RENEWED (FIFTH RENEWAL - 10 YRS)
Jan 16, 2025 RNL5
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Jan 16, 2025 89AG
TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Jan 15, 2025 EROP
POST REGISTRATION ACTION MAILED - SEC. 8 & 9
Dec 30, 2024 PR89
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Dec 16, 2024 APRE
TEAS SECTION 8 & 9 RECEIVED
Sep 6, 2024 E89R
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Jun 5, 2024 REM2
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Jun 7, 2023 COAR
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jun 7, 2023 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jun 7, 2023 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jun 7, 2023 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Jun 7, 2023 CHAN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Dec 14, 2022 CHAN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Dec 14, 2022 TCCA
TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Dec 14, 2022 EWAF
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Dec 14, 2022 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Dec 14, 2022 REAP
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Dec 14, 2022 COAR
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Nov 26, 2019 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Nov 26, 2019 REAP
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Jan 27, 2015 NA89
REGISTERED AND RENEWED (FOURTH RENEWAL - 10 YRS)
Jan 27, 2015 RNL4
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Jan 27, 2015 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Jan 27, 2015 APRE
TEAS SECTION 8 & 9 RECEIVED
Jan 12, 2015 E89R
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Aug 8, 2012 ASCK
REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
Apr 2, 2005 RNL3
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Apr 2, 2005 89AG
ASSIGNED TO PARALEGAL
Apr 2, 2005 PLGL
REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Jan 10, 2005 89AF
TEAS SECTION 8 & 9 RECEIVED
Jan 10, 2005 E89R
AMENDMENT UNDER SECTION 7 - PROCESSED
Sep 7, 1990 A7OK
SEC 7 REQUEST FILED
Jun 4, 1990 AMD7
REGISTERED AND RENEWED (SECOND RENEWAL - 20 YRS)
Jul 2, 1985 REN2
REGISTERED - SEC. 9 FILED/CHECK RECORD FOR SEC. 8
Jan 28, 1985 9.AF

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