BUSINESS ASSESSMENT MATRIX (BAM) PEOPLE CAPITAL BUSINESS PLAN CORPORATE STRUCTURE OWNERSHIP INTERESTS DUTIES & RESPONSIBILITIES COMPANY ADVISORS DIRECTORS & OFFICERS USE OF PROCEEDS RETURN ON INVESTMENT DOLLAR AMOUNT SOUGHT & ABILITY TO EFFECT FOLLOW-ON FINANCINGS DILUTION & VALUATION SIZE OF MARKET OPPORTUNITY INTEGRATION OF NARRATIVE & FINANCIAL PRESENTATION TIMING TO MARKET & PRODUCT MARKETING ASSUMPTIONS COMPETITIVE ANALYSIS PRINCIPAL CONTRACTS INTERNAL REPORTING STRUCTURE CORPORATE GOVERNANCE & DOCUMENTATION CAPITALIZATION Trademark