BUILDING TRUST OVER GENERATIONS
LIVE

Serial Number

98584868

Owner

Sterling Financial Group, Inc.

Attorney

Griffin Lee

First Use Date

Sep 6, 2019

Filing Date

Jun 4, 2024

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BUILDING TRUST OVER GENERATIONS Trademark

Serial Number: 98584868 • Registration: 8207157

BUILDING TRUST OVER GENERATIONS is a trademark filed by Sterling Financial Group, Inc. on June 4, 2024. The trademark is classified under Class 36 (Insurance & Financial). The application is currently registered and active.

Owner Contact Info

Sterling Financial Group, Inc. (6 trademarks)

201 S Lake Ave., Ste. 500
Pasadena, CA 91101

Entity Type: 03

SEQUOIA FINANCIAL GROUP, LLC

3500 EMBASSY PKWY
AKRON, OH 44333

Entity Type: 16

Trademark Details

Filing Date

June 4, 2024

Registration Date

April 7, 2026

First Use Anywhere

September 6, 2019

First Use in Commerce

September 6, 2019

Published for Opposition

January 14, 2025

Goods & Services

Financial planning and advising services; Investment advising services, namely short-term and long-term investment advising and portfolio management; Wealth management services, namely holistic evaluation of financial goals, cash flow management, debt usage management, and risk management advising services; Estate planning services, namely title and asset review, trust administration, trustee selection advising, estate settlement evaluation, and trustee counseling; Retirement planning services, namely individual and small business retirement plan management, 401(k)/profit-sharing plan management; Insurance advising services, namely exposure and risk evaluation, policy evaluation, long-term care policy advising; Tax services, namely individual and family tax preparation services, business tax preparation services, tax planning and strategy advising services, and charitable trust management services; Business consulting services.

Filing History

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Jul 8, 2026 ASGN
NOTICE OF REGISTRATION CONFIRMATION EMAILED
Apr 7, 2026 NRCC
REGISTERED-PRINCIPAL REGISTER
Apr 7, 2026 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Mar 16, 2026 SUNA
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Mar 16, 2026 CNPR
STATEMENT OF USE PROCESSING COMPLETE
Mar 13, 2026 SUPC
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Mar 13, 2026 AITU
USE AMENDMENT FILED
Sep 6, 2025 IUAF
TEAS STATEMENT OF USE RECEIVED
Sep 6, 2025 EISU
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Mar 11, 2025 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Jan 14, 2025 NPUB
PUBLISHED FOR OPPOSITION
Jan 14, 2025 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Jan 8, 2025 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Dec 16, 2024 CNSA
ASSIGNED TO EXAMINER
Dec 16, 2024 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Aug 14, 2024 NWOS
NEW APPLICATION ENTERED
Jun 4, 2024 NWAP