BRILLIANT

LIVE

Serial Number

75042839

Owner

AVEDA CORPORATION

Attorney

Anastasia Kerrick

First Use Date

Apr 1, 1991

Filing Date

Jan 16, 1996

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BRILLIANT Trademark

Serial Number: 75042839 • Registration: 2022121

BRILLIANT is a trademark filed by AVEDA CORPORATION on January 16, 1996. The trademark is classified under Class 3 (Cosmetics & Cleaning). The application is currently registered and active.

Trademark Classes

Class 3 - Cosmetics & Cleaning

Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring

Owner Contact Info

AVEDA CORPORATION (337 trademarks)

MINNEAPOLIS, MN 55449

Entity Type: 03

A-Veda Corporation

4000 Pheasant Ridge Drive
Minneapolis, MN 55449

Entity Type: 03

Legal Representation

Attorney of Record

Anastasia Kerrick

54 trademarks filed View all →

Correspondence Address

Anastasia Kerrick The Estee Lauder Companies Inc.

110 E. 59th St., 11th Floor

Trademark Department

NEW YORK, NY 10022

United States

Trademark Details

Filing Date

January 16, 1996

Registration Date

December 10, 1996

First Use Anywhere

April 1, 1991

First Use in Commerce

April 1, 1991

Published for Opposition

September 17, 1996

Goods & Services

hair sprays, hair gels, hair conditioners, hair shampoo, hair shine sprays, and hair pomades

Filing History

TEAS SECTION 8 & 9 RECEIVED

May 20, 2026 E89R

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Dec 10, 2025 REM2

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Feb 10, 2017 NA89

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

Feb 10, 2017 RNL2

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Feb 10, 2017 89AG

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Feb 10, 2017 APRE

TEAS SECTION 8 & 9 RECEIVED

Dec 9, 2016 E89R

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Sep 25, 2006 RNL1

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Sep 25, 2006 89AG

ASSIGNED TO PARALEGAL

Sep 25, 2006 PLGL

CASE FILE IN TICRS

Sep 12, 2006 CFIT

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

Jun 8, 2006 89AF

TEAS SECTION 8 & 9 RECEIVED

Jun 8, 2006 E89R

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

May 1, 2002 C15A

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

Feb 27, 2002 815F

REGISTERED-PRINCIPAL REGISTER

Dec 10, 1996 R.PR

PUBLISHED FOR OPPOSITION

Sep 17, 1996 PUBO

NOTICE OF PUBLICATION

Aug 16, 1996 NPUB

APPROVED FOR PUB - PRINCIPAL REGISTER

Jul 15, 1996 CNSA

ASSIGNED TO EXAMINER

Jul 10, 1996 DOCK

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