BRIGHTCOVE Trademark

Encoding of audio and video works; re-formatting video works for use in multiple formats in the nature of transcoding digital content into other forms of digital content for the purpose of optimizing content delivery; video thumbnailing, namely, digital compression of videos; providing temporary use of online non-downloadable computer software for enabling the transmission of movies, television programs and other video media content for others over public and private computer networks; computer services, namely, providing a web-based service, namely, hosting of digital content on the Internet relating to the remote management, administration, modification and control of media applications, and providing an on-line portal featuring on-line non-downloadable software that enables customers to remotely manage, administer, modify and control media applications; providing temporary use of online non-downloadable computer software for use in the encryption and decryption of digital files, including audio, video, text, binary, still images, graphics and multimedia files; network optimization, namely, software as a service (SaaS) featuring software for the purpose of tracking online networks to determine the technological effectiveness of content delivery

On-line advertising services, namely, providing advertising services to others via the placement and integration of advertisements for content delivered to computing devices via distributed computer networks and the Internet; business monitoring services, namely, tracking digital content of others across multiple computing platforms to provide details about user click traffic or overall views; advertising and business management services, namely, business data analysis in the nature of measuring, managing, and tracking videos; marketing services; business analytics; advertising, namely, targeted ad insertion over the internet, broadcast networks, and telecommunications networks; advertising and business management services, namely, providing data analysis to companies seeking to monetize videos and increase viewership

Syndication of audio and video programming for businesses via distributed computer networks and the Internet; educational services, namely, developing, arranging, and conducting educational conferences and programs and providing courses of instruction in the field of video transmission services

Online video on-demand transmission services, namely, the online transmission and delivery of movies, television programs and other video media content for others over public and private computer networks; live streaming of data