BRIGHTCOVE Trademark

Encoding of audio and video works; re-formatting video works for use in multiple formats in the nature of transcoding digital content into other forms of digital content for the purpose of optimizing content delivery; video thumbnailing, namely, digital compression of videos; providing temporary use of online non-downloadable computer software for enabling the transmission of movies, television programs and other video media content for others over public and private computer networks; computer services, namely, providing a web-based service, namely, hosting of digital content on the Internet relating to the remote management, administration, modification and control of media applications, and providing an on-line portal featuring on-line non-downloadable software that enables customers to remotely manage, administer, modify and control media applications; providing temporary use of online non-downloadable computer software for use in the encryption and decryption of digital files, including audio, video, text, binary, still images, graphics and multimedia files; network optimization, namely, software as a service (SaaS) featuring software for the purpose of tracking online networks to determine the technological effectiveness of content delivery

On-line advertising services, namely, providing advertising services to others via the placement and integration of advertisements for content delivered to computing devices via distributed computer networks and the Internet; business monitoring services, namely, tracking digital content of others across multiple computing platforms to provide details about user click traffic or overall views; advertising and business management services, namely, business data analysis in the nature of measuring, managing, and tracking videos; marketing services; business analytics; advertising, namely, targeted ad insertion over the internet, broadcast networks, and telecommunications networks; advertising and business management services, namely, providing data analysis to companies seeking to monetize videos and increase viewership

Online video on-demand transmission services, namely, the online transmission and delivery of movies, television programs and other video media content for others over public and private computer networks; live streaming of data

Syndication of audio and video programming for businesses via distributed computer networks and the Internet; educational services, namely, developing, arranging, and conducting educational conferences and programs and providing courses of instruction in the field of video transmission services