BRIGHT CHOICES
LIVE

Serial Number

77800916

Owner

Liazon Benefits, Inc.

Attorney

Jennifer Insley-Pruitt

First Use Date

May 8, 2008

Filing Date

Aug 10, 2009

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BRIGHT CHOICES Trademark

Serial Number: 77800916 • Registration: 3777258

BRIGHT CHOICES is a trademark filed by Liazon Benefits, Inc. on August 10, 2009. The trademark is classified under Class 42 (Computer & Scientific). The application is currently registered and active.

Owner Contact Info

Liazon Benefits, Inc. (4 trademarks)

The Fairmont Building
Buffalo, NY 14204

Entity Type: 03

Trademark Details

Filing Date

August 10, 2009

Registration Date

April 20, 2010

First Use Anywhere

May 8, 2008

First Use in Commerce

May 8, 2008

Published for Opposition

February 2, 2010

Goods & Services

Providing online, non-downloadable software for selecting, applying, and managing insurance and employee benefit plans through an online website

Filing History

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Dec 3, 2025 EWAF
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Dec 3, 2025 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Dec 3, 2025 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Dec 3, 2025 REAP
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jan 23, 2025 TCCA
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Jan 23, 2025 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Jan 23, 2025 COAR
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Jun 26, 2020 NA89
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Jun 26, 2020 RNL1
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Jun 26, 2020 89AG
TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Jun 24, 2020 EROP
POST REGISTRATION ACTION MAILED - SEC. 8 & 9
Jun 24, 2020 PR89
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Jun 23, 2020 APRE
TEAS SECTION 8 & 9 RECEIVED
Apr 7, 2020 E89R
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Apr 20, 2019 REM2
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Jun 16, 2015 NA85
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Jun 16, 2015 C15A
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Jun 16, 2015 APRE
TEAS SECTION 8 & 15 RECEIVED
May 28, 2015 E815
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Apr 20, 2015 REM1
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jan 16, 2015 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jan 16, 2015 REAP
REGISTERED-PRINCIPAL REGISTER
Apr 20, 2010 R.PR
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Feb 2, 2010 NPUB
PUBLISHED FOR OPPOSITION
Feb 2, 2010 PUBO
LAW OFFICE PUBLICATION REVIEW COMPLETED
Dec 28, 2009 PREV
ASSIGNED TO LIE
Dec 28, 2009 ALIE
APPROVED FOR PUB - PRINCIPAL REGISTER
Dec 8, 2009 CNSA
EXAMINER'S AMENDMENT ENTERED
Dec 8, 2009 XAEC
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Dec 8, 2009 GNEN
EXAMINERS AMENDMENT E-MAILED
Dec 8, 2009 GNEA
EXAMINERS AMENDMENT -WRITTEN
Dec 8, 2009 CNEA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Nov 20, 2009 GNRN
NON-FINAL ACTION E-MAILED
Nov 20, 2009 GNRT
NON-FINAL ACTION WRITTEN
Nov 20, 2009 CNRT
ASSIGNED TO EXAMINER
Nov 13, 2009 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Aug 13, 2009 NWOS
NEW APPLICATION ENTERED
Aug 13, 2009 NWAP