BRANDEQUITY

DEAD

Serial Number

74057990

Owner

Selame Design Inc.

Attorney

Christine O'Day

First Use Date

Dec 27, 1989

Filing Date

May 11, 1990

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BRANDEQUITY Trademark

Serial Number: 74057990 • Registration: 1702051

BRANDEQUITY is a trademark filed by Selame Design Inc. on May 11, 1990. The trademark is classified under Class 35 (Advertising & Business). The application is currently no longer active.

Trademark Classes

Class 35 - Advertising & Business

Advertising; business management; business administration; office functions

Owner Contact Info

Selame Design Inc. (2 trademarks)

Newton, MA 02162

Entity Type: 03

BRANDEQUITY INTERNATIONAL (4 trademarks)

132 CHARLES STREET
NEWTON, MA 02466

Entity Type: 03

Legal Representation

Attorney of Record

Christine O'Day

Correspondence Address

Christine O'Day Locke Lord LLP

P.O. Box 1470

Church Street Station

New York

NY 10008-1470

Trademark Details

Filing Date

May 11, 1990

Registration Date

July 21, 1992

First Use Anywhere

December 27, 1989

First Use in Commerce

December 27, 1989

Published for Opposition

April 28, 1992

Cancellation Date

February 3, 2023

Filing History

CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9

Feb 3, 2023 CAEX

CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9

Feb 3, 2023 CAEX

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Jul 21, 2021 REM2

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Jul 21, 2021 REM2

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Feb 26, 2016 TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Feb 26, 2016 TCCA

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

May 7, 2014 ASGN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

May 7, 2014 ASGN

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Jun 13, 2012 ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Jun 13, 2012 ASCK

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

May 18, 2012 NA89

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

May 18, 2012 NA89

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

May 18, 2012 RNL2

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

May 18, 2012 RNL2

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

May 18, 2012 89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

May 18, 2012 89AG

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

May 18, 2012 APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

May 18, 2012 APRE

TEAS SECTION 8 & 9 RECEIVED

May 10, 2012 E89R

TEAS SECTION 8 & 9 RECEIVED

May 10, 2012 E89R

CASE FILE IN TICRS

Feb 1, 2008 CFIT

CASE FILE IN TICRS

Feb 1, 2008 CFIT

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Feb 17, 2004 TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Feb 17, 2004 TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jan 27, 2003 TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jan 27, 2003 TCCA

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Oct 21, 2002 RNL1

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Oct 21, 2002 RNL1

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Oct 21, 2002 89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Oct 21, 2002 89AG

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

Jul 25, 2002 89AF

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

Jul 25, 2002 89AF

TEAS SECTION 8 & 9 RECEIVED

Jul 25, 2002 E89R

TEAS SECTION 8 & 9 RECEIVED

Jul 25, 2002 E89R

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Oct 2, 1998 C15A

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Oct 2, 1998 C15A

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

Jul 10, 1998 815F

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

Jul 10, 1998 815F

REGISTERED-PRINCIPAL REGISTER

Jul 21, 1992 R.PR

REGISTERED-PRINCIPAL REGISTER

Jul 21, 1992 R.PR

PUBLISHED FOR OPPOSITION

Apr 28, 1992 PUBO

PUBLISHED FOR OPPOSITION

Apr 28, 1992 PUBO

NOTICE OF PUBLICATION

Mar 27, 1992 NPUB

NOTICE OF PUBLICATION

Mar 27, 1992 NPUB

APPROVED FOR PUB - PRINCIPAL REGISTER

Aug 15, 1991 CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

Aug 15, 1991 CNSA