TrademarkDir
BRANDASSET
LIVE

Serial Number

74451761

Owner

WPP PROPERTIES

Attorney

Joy J. Wildes

First Use Date

Jun 7, 1994

Filing Date

Oct 28, 1993

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BRANDASSET Trademark

Serial Number: 74451761 • Registration: 1934401

BRANDASSET is a trademark filed by WPP PROPERTIES on October 28, 1993. The trademark is classified under Class 35 (Advertising & Business). The application is currently registered and active.

Owner Contact Info

WPP PROPERTIES (552 trademarks)

100 PARK AVENUE
NEW YORK, NY 10017

Entity Type: 02

Young & Rubicam, L.P.

285 Madison Avenue
New York, NY 100176486

Entity Type: 13

Trademark Details

Filing Date

October 28, 1993

Registration Date

November 7, 1995

First Use Anywhere

June 7, 1994

First Use in Commerce

June 7, 1994

Goods & Services

market research services

Filing History

NOTICE OF UPDATED REGISTRATION CONFIRMATION EMAILED
Mar 3, 2026 NURC
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Feb 11, 2026 NA89
REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
Feb 11, 2026 RNL3
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Feb 11, 2026 89AG
AMENDMENT UNDER SECTION 7 - PROCESSED
Feb 11, 2026 A7OK
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Feb 9, 2026 APRE
TEAS SECTION 7 REQUEST RECEIVED
Jan 27, 2026 ES7R
TEAS SECTION 8 & 9 RECEIVED
Nov 7, 2025 E89R
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Nov 7, 2024 REM2
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Dec 7, 2015 NA89
REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Dec 7, 2015 RNL2
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Dec 7, 2015 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Dec 6, 2015 APRE
TEAS SECTION 8 & 9 RECEIVED
Oct 13, 2015 E89R
CASE FILE IN TICRS
Jun 22, 2007 CFIT
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Feb 28, 2006 RNL1
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Feb 28, 2006 89AG
ASSIGNED TO PARALEGAL
Feb 28, 2006 PLGL
REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Oct 20, 2005 89AF
TEAS SECTION 8 & 9 RECEIVED
Oct 20, 2005 E89R
REGISTERED - SEC. 8 (6-YR) ACCEPTED
Dec 19, 2001 8.OK
REGISTERED - SEC. 8 (6-YR) FILED
Nov 6, 2001 8.AF
REGISTERED-SUPPLEMENTAL REGISTER
Nov 7, 1995 R.SR
APPROVED FOR REGISTRATION SUPPLEMENTAL REGISTER
Aug 17, 1995 CNTA
CORRESPONDENCE RECEIVED IN LAW OFFICE
Jul 7, 1995 CRFA
NON-FINAL ACTION MAILED
Jan 6, 1995 CNRT
USE AMENDMENT ACCEPTED
Jan 5, 1995 IUAA
AMENDMENT TO USE PROCESSING COMPLETE
Dec 18, 1994 AUPC
CORRESPONDENCE RECEIVED IN LAW OFFICE
Sep 21, 1994 CRFA
USE AMENDMENT FILED
Sep 21, 1994 IUAF
NON-FINAL ACTION MAILED
Mar 21, 1994 CNRT
ASSIGNED TO EXAMINER
Mar 17, 1994 DOCK

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