BRAND NEW DAY
LIVE

Serial Number

87905306

Owner

Reckitt Benckiser LLC

Attorney

Mark Lerner,

First Use Date

Mar 18, 2017

Filing Date

May 3, 2018

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BRAND NEW DAY Trademark

Serial Number: 87905306 • Registration: 6019503

BRAND NEW DAY is a trademark filed by Reckitt Benckiser LLC on May 3, 2018. The trademark is classified under Class 3 (Cosmetics & Cleaning), Class 5 (Pharmaceuticals). The application is currently registered and active.

Owner Contact Info

Reckitt Benckiser LLC (3 trademarks)

Morris Corporate Center IV
Parsippany, NJ 07054

Entity Type: 16

Trademark Details

Filing Date

May 3, 2018

Registration Date

March 24, 2020

First Use Anywhere

March 18, 2017

First Use in Commerce

March 18, 2017

Published for Opposition

November 27, 2018

Goods & Services

All purpose cleaner for household, commercial, industrial and institutional use; all purpose household cleaning preparations; cleaning preparations for kitchens, toilets, bathtubs, sinks, ovens, cooking appliances and floors; disposable wipes impregnated with cleaning compounds for use in bathrooms and kitchens; cleaning preparations which prevent the build-up of stains and lime scale; decalcifying and descaling preparations for household use; [ drain and ] sink cleaning preparations; toilet bowl cleaning preparations; wipes impregnated with cleaning preparations; detergents for cleaning, for household use

All purpose disinfecting and deodorizing preparations; all purpose disinfectants for kitchens, toilets and bathrooms; sanitizing preparations for household, commercial, industrial and institutional use; hard surface sanitizing preparations for household use; household deodorizers; wipes impregnated with disinfectant for household use; wipes impregnated with antiseptic preparations

Filing History

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Jun 8, 2026 NA85
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Jun 8, 2026 C15A
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Jun 8, 2026 APRE
TEAS SECTION 8 & 15 RECEIVED
Mar 13, 2026 E815
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Mar 24, 2025 REM1
REGISTERED-PRINCIPAL REGISTER
Mar 24, 2020 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Feb 18, 2020 SUNA
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Feb 17, 2020 CNPR
STATEMENT OF USE PROCESSING COMPLETE
Feb 3, 2020 SUPC
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Feb 3, 2020 AITU
USE AMENDMENT FILED
Jan 13, 2020 IUAF
TEAS STATEMENT OF USE RECEIVED
Jan 13, 2020 EISU
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Jul 10, 2019 EXRA
SOU EXTENSION 1 GRANTED
Jul 8, 2019 EX1G
SOU EXTENSION 1 FILED
Jul 8, 2019 EXT1
SOU TEAS EXTENSION RECEIVED
Jul 8, 2019 EEXT
ASSIGNED TO EXAMINER
Jul 8, 2019 DOCK
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Jan 22, 2019 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Nov 27, 2018 NPUB
PUBLISHED FOR OPPOSITION
Nov 27, 2018 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Nov 7, 2018 NONP
LAW OFFICE PUBLICATION REVIEW COMPLETED
Oct 20, 2018 PREV
ASSIGNED TO LIE
Oct 19, 2018 ALIE
APPROVED FOR PUB - PRINCIPAL REGISTER
Oct 2, 2018 CNSA
TEAS/EMAIL CORRESPONDENCE ENTERED
Sep 17, 2018 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Sep 17, 2018 CRFA
TEAS REQUEST FOR RECONSIDERATION RECEIVED
Sep 17, 2018 ERFR
NOTIFICATION OF FINAL REFUSAL EMAILED
Sep 6, 2018 GNFN
FINAL REFUSAL E-MAILED
Sep 6, 2018 GNFR
FINAL REFUSAL WRITTEN
Sep 6, 2018 CNFR
TEAS/EMAIL CORRESPONDENCE ENTERED
Aug 16, 2018 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Aug 15, 2018 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Aug 15, 2018 TROA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Jul 30, 2018 GNRN
NON-FINAL ACTION E-MAILED
Jul 30, 2018 GNRT
NON-FINAL ACTION WRITTEN
Jul 30, 2018 CNRT
ASSIGNED TO EXAMINER
Jul 27, 2018 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
May 11, 2018 NWOS
NEW APPLICATION ENTERED
May 7, 2018 NWAP