TrademarkDir
BRAND DEFINING UTILITY
DEAD

Serial Number

86188159

Owner

MATERIAL HOLDINGS, LLC

Attorney

Melissa S. Dillenbeck

First Use Date

Jan 12, 2014

Filing Date

Feb 7, 2014

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BRAND DEFINING UTILITY Trademark

Serial Number: 86188159 • Registration: 4627757

BRAND DEFINING UTILITY is a trademark filed by MATERIAL HOLDINGS, LLC on February 7, 2014. The trademark is classified under Class 35 (Advertising & Business). The application is currently no longer active.

Owner Contact Info

MATERIAL HOLDINGS, LLC (26 trademarks)

1900 AVENUE OF THE STARS
LOS ANGELES, CA 90067

Entity Type: 16

GADDIS PARTNERS, LTD. (16 trademarks)

1801 NORTH LAMAR BLVD.
AUSTIN, TX 78701

Entity Type: 13

Trademark Details

Filing Date

February 7, 2014

Registration Date

October 28, 2014

First Use Anywhere

January 12, 2014

First Use in Commerce

January 15, 2014

Published for Opposition

August 12, 2014

Cancellation Date

May 9, 2025

Goods & Services

Brand concept and brand development services for corporate and individual clients; Development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, online community building and digital word of mouth communications; Marketing and branding services, namely, providing customized communication programs to obtain consumer insights and develop branding strategies

Filing History

CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9
May 9, 2025 CAEX
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Oct 28, 2023 REM2
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Mar 23, 2022 ASGN
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Sep 1, 2021 ASCK
CORRECTION UNDER SECTION 7 - PROCESSED
Mar 18, 2021 COC.
TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Mar 16, 2021 EROP
POST REGISTRATION ACTION MAILED - SEC. 7
Mar 11, 2021 PRAM
TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Jan 25, 2021 EROP
POST REGISTRATION ACTION MAILED - SEC. 7
Dec 11, 2020 PRAM
POST REGISTRATION ACTION CORRECTION
Dec 11, 2020 XXXX
CORRECTION UNDER SECTION 7 - PROCESSED
Dec 11, 2020 COC.
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Dec 11, 2020 APRE
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Sep 30, 2020 ASGN
TEAS SECTION 7 REQUEST RECEIVED
Sep 22, 2020 ES7R
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Sep 2, 2020 NA85
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Sep 2, 2020 C15A
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Aug 19, 2020 APRE
TEAS SECTION 8 & 15 RECEIVED
May 28, 2020 E815
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Feb 4, 2020 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Feb 4, 2020 REAP
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Oct 28, 2019 REM1
REGISTERED-PRINCIPAL REGISTER
Oct 28, 2014 R.PR
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Aug 12, 2014 NPUB
PUBLISHED FOR OPPOSITION
Aug 12, 2014 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Jul 23, 2014 NONP
LAW OFFICE PUBLICATION REVIEW COMPLETED
Jul 7, 2014 PREV
ASSIGNED TO LIE
Jul 7, 2014 ALIE
APPROVED FOR PUB - PRINCIPAL REGISTER
Jun 17, 2014 CNSA
TEAS/EMAIL CORRESPONDENCE ENTERED
Jun 17, 2014 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Jun 17, 2014 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Jun 17, 2014 TROA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
May 20, 2014 GNRN
NON-FINAL ACTION E-MAILED
May 20, 2014 GNRT
NON-FINAL ACTION WRITTEN
May 20, 2014 CNRT
ASSIGNED TO EXAMINER
May 14, 2014 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Feb 21, 2014 NWOS
NEW APPLICATION ENTERED
Feb 11, 2014 NWAP

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