BRAG
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BRAG Trademark

Serial Number: 99266433

BRAG is a trademark filed by THE SWEAT EXCHANGE TRADEMARKING COMPANY, LLC on July 3, 2025. The trademark is classified under Class 5 (Pharmaceuticals), Class 9 (Computers & Electronics), Class 41 (Education & Entertainment), Class 42 (Computer & Scientific), Class 21 (Housewares), Class 25 (Clothing). The application is currently pending registration.

Owner Contact Info

THE SWEAT EXCHANGE TRADEMARKING COMPANY, LLC (13 trademarks)

21 Ferry Landing Lane NW
Atlanta, GA 30305

Entity Type: 16

Trademark Details

Filing Date

July 3, 2025

Registration Date

Not Registered

Goods & Services

Downloadable computer application software for mobile phones and portable tablets, namely, software for enhancing fitness bootcamp experiences, exercise classes, and other fitness-related activities; Downloadable software in the nature of a mobile application for monitoring and analyzing physical fitness data, including heart rate and workout intensity; Downloadable smartphone software for heart rate monitoring; Downloadable smartphone software for heart pulse monitoring; Downloadable smartphone software for heart rate monitoring; Downloadable computer application software for mobile phones, namely, software for displaying individuals' workout statistics; Downloadable computer application software for mobile phones, namely, software for conducting group fitness classes; Downloadable computer application software for mobile phones, namely, software for tracking fitness goals and statistics including displaying, measuring, and transmitting information including heart rate and changes in heart rate; Downloadable computer application software for mobile phones, namely, software for tracking fitness goals and statistics including transmitting, reviewing, and receiving data through video recording and QR code integration; Downloadable computer application software for mobile phones, namely, software for monitoring and analyzing body movements in workouts; Downloadable computer application software for mobile phones, namely, software for calculating, monitoring, recording, or displaying physical activity levels, distances covered in exercise, exercise levels achieved, and exercise goal levels; Downloadable computer application software for mobile phones, namely, software for converting fitness effort and intensity into online points which may be redeemed for cash or rewards

Providing an on-line computer database featuring information regarding exercise and fitness; Arranging and conducting incentive award programs to encourage the frequent, continued and effective practice of physical exercise; Providing recognition and incentives by the way of awards to demonstrate excellence in the field of fitness goals and wellness challenges; Educational services, namely, providing on-line motivational content via mobile applications in the field of physical fitness, including digital badge awards for milestone achievements; Educational and entertainment services, namely, a continuing program about tracking fitness activities, awarding digital badges or achievements, and monitoring progress toward health and wellness goals accessible via mobile applications; Providing online fitness instruction in the field of strength training, resistance training, cardio conditioning, weightlifting, high intensity interval training, circuit training, core strengthening, and general physical conditioning and fitness

Hats; Pants; Shirts; Sweatshirts; Gym pants; Sweatpants for men and women; Tops as clothing; Tank-tops; Shoes; Athletic shoes

Dietary and nutritional supplements; Hormones; Liquid nutritional supplement; Mineral nutritional supplements; Nutritional supplement in the nature of a nutrient-dense, protein-based drink mix; Nutritional supplement meal replacement bars for boosting energy; Nutritional supplement shakes; Nutritional supplements; Powdered nutritional supplement drink mix and concentrate; Probiotic supplements; Protein supplements formed and packaged as bars; Vitamin supplements

Providing temporary use of on-line non-downloadable software and applications for fitness exercises, wellness challenges, and digital achievement badges awarded for milestone accomplishments; Software as a service (SAAS) services featuring software for tracking fitness goals and awarding digital achievement badges for milestone completions; Computer services, namely, interactive hosting services which allow the users to publish and share their own content and images on-line; Providing temporary use of on-line non-downloadable software for enabling users to create, customize, and share digital badges and images showcasing fitness achievements; Software as a service (SAAS) services featuring software for uploading, displaying, and interacting with photographs, images, and badges via a discovery page in the field of fitness and personal health; Providing a web site featuring technology that enables users to browse, search, and comment on fitness-related content and user-generated posts

Water bottles sold empty

Filing History

APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED
Feb 23, 2026 XELG
APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED
Feb 23, 2026 XELR
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Nov 25, 2025 GNRN
NON-FINAL ACTION E-MAILED
Nov 25, 2025 GNRT
NON-FINAL ACTION WRITTEN
Nov 25, 2025 CNRT
ASSIGNED TO EXAMINER
Nov 20, 2025 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Nov 12, 2025 NWOS
APPLICATION FILING RECEIPT MAILED
Jul 3, 2025 MAFR
NEW APPLICATION ENTERED
Jul 3, 2025 NWAP