TrademarkDir
BOTH/AND
LIVE

Serial Number

98340819

Owner

THE BOTH AND COMPANY, INC.

Attorney

Sean L .Sweeney

First Use Date

Jan 2, 2024

Filing Date

Jan 3, 2024

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BOTH/AND Trademark

Serial Number: 98340819 • Registration: 8082218

BOTH/AND is a trademark filed by THE BOTH AND COMPANY, INC. on January 3, 2024. The trademark is classified under Class 35 (Advertising & Business). The application is currently registered and active.

Owner Contact Info

THE BOTH AND COMPANY, INC.

2104 24TH STREET
SAN FRANCISCO, CA 94107

Entity Type: 03

Superior Branding Enterprises, Inc. (3 trademarks)

21-45 28th Street, Unit D4
Astoria, NY 11105

Entity Type: 03

Trademark Details

Filing Date

January 3, 2024

Registration Date

December 30, 2025

First Use Anywhere

January 2, 2024

First Use in Commerce

January 2, 2024

Published for Opposition

November 11, 2025

Goods & Services

Advertising agencies specializing in marketing strategies to promote businesses; Advertising agency services; Advertising and business management consultancy; Advertising and marketing consultancy; Advertising services, namely, creating corporate and brand identity for others; Consultancy regarding advertising communication strategies; Consulting services in the field of development of advertising concepts; Creating advertising material; Development of advertising concepts; Development, creation, production, and post-production of advertising content; Preparation and realization of media and advertising plans and concepts; Preparing advertisements for others

Filing History

NOTICE OF REGISTRATION CONFIRMATION EMAILED
Dec 30, 2025 NRCC
REGISTERED-PRINCIPAL REGISTER
Dec 30, 2025 R.PR
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Nov 11, 2025 NPUB
PUBLISHED FOR OPPOSITION
Nov 11, 2025 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Nov 5, 2025 NONP
EXPARTE APPEAL TERMINATED
Oct 15, 2025 EXPT
APPROVED FOR PUB - PRINCIPAL REGISTER
Oct 15, 2025 CNSA
TEAS/EMAIL CORRESPONDENCE ENTERED
Oct 14, 2025 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Oct 10, 2025 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Oct 10, 2025 TROA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Oct 10, 2025 GNRN
NON-FINAL ACTION E-MAILED
Oct 10, 2025 GNRT
NON-FINAL ACTION WRITTEN
Oct 10, 2025 CNRT
EX PARTE APPEAL-INSTITUTED
Oct 10, 2025 EXPI
JURISDICTION RESTORED TO EXAMINING ATTORNEY
Oct 10, 2025 JURT
EXPARTE APPEAL RECEIVED AT TTAB
Oct 8, 2025 EXAF
NOTICE OF REVIVAL - E-MAILED
Sep 26, 2025 NREV
PETITION GRANTED - TTAB APPEAL FILED
Sep 26, 2025 PGTT
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Sep 24, 2025 ASGN
ASSIGNED TO PETITION STAFF
Sep 21, 2025 APET
EXPARTE APPEAL RECEIVED AT TTAB
Aug 18, 2025 EXAF
TEAS PETITION TO REVIVE RECEIVED
Aug 15, 2025 PROA
EXPARTE APPEAL RECEIVED AT TTAB
Aug 15, 2025 EXAF
EXPARTE APPEAL RECEIVED AT TTAB
Aug 15, 2025 EXAF
ABANDONMENT NOTICE E-MAILED - FAILURE TO RESPOND
Jun 16, 2025 MAB2
ABANDONMENT - FAILURE TO RESPOND OR LATE RESPONSE
Jun 16, 2025 ABN2
NOTIFICATION OF FINAL REFUSAL EMAILED
Feb 28, 2025 GNFN
FINAL REFUSAL E-MAILED
Feb 28, 2025 GNFR
FINAL REFUSAL WRITTEN
Feb 28, 2025 CNFR
TEAS/EMAIL CORRESPONDENCE ENTERED
Feb 6, 2025 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Feb 6, 2025 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Feb 6, 2025 TROA
APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED
Nov 5, 2024 XELG
APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED
Nov 5, 2024 XELR
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Aug 6, 2024 GNRN
NON-FINAL ACTION E-MAILED
Aug 6, 2024 GNRT
NON-FINAL ACTION WRITTEN
Aug 6, 2024 CNRT
ASSIGNED TO EXAMINER
Jul 31, 2024 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Apr 19, 2024 NWOS
NEW APPLICATION ENTERED
Jan 3, 2024 NWAP

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