BORN THIS WAY
LIVE

Serial Number

86019352

Owner

Too Faced Cosmetics, LLC

Attorney

Amanda J. McLaughlin

First Use Date

May 21, 2015

Filing Date

Jul 25, 2013

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BORN THIS WAY Trademark

Serial Number: 86019352 • Registration: 4782507

BORN THIS WAY is a trademark filed by Too Faced Cosmetics, LLC on July 25, 2013. The trademark is classified under Class 3 (Cosmetics & Cleaning). The application is currently registered and active.

Owner Contact Info

Too Faced Cosmetics, LLC

18231 McDurmott West
Irvine, CA 92614

Entity Type: 16

Trademark Details

Filing Date

July 25, 2013

Registration Date

July 28, 2015

First Use Anywhere

May 21, 2015

First Use in Commerce

May 21, 2015

Published for Opposition

October 1, 2013

Goods & Services

Cosmetics and cosmetic preparations

Filing History

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Nov 13, 2025 NA89
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Nov 13, 2025 RNL1
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Nov 13, 2025 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Nov 13, 2025 APRE
TEAS SECTION 8 & 9 RECEIVED
Jul 28, 2025 E89R
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Jul 28, 2024 REM2
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jul 14, 2021 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jul 14, 2021 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jul 14, 2021 REAP
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Jul 2, 2021 NA85
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Jul 2, 2021 C15A
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Jul 2, 2021 APRE
TEAS SECTION 8 & 15 RECEIVED
Feb 22, 2021 E815
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Jul 28, 2020 REM1
NOTICE OF SUIT
May 28, 2020 NOSU
NOTICE OF SUIT
May 19, 2020 NOSU
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Dec 21, 2016 ASCK
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Jan 15, 2016 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Jan 15, 2016 COAR
REGISTERED-PRINCIPAL REGISTER
Jul 28, 2015 R.PR
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Jul 15, 2015 ASCK
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Jun 20, 2015 SUNA
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Jun 19, 2015 CNPR
STATEMENT OF USE PROCESSING COMPLETE
Jun 10, 2015 SUPC
USE AMENDMENT FILED
May 21, 2015 IUAF
TEAS STATEMENT OF USE RECEIVED
May 21, 2015 EISU
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Dec 4, 2014 EXRA
SOU EXTENSION 2 GRANTED
Dec 3, 2014 EX2G
SOU EXTENSION 2 FILED
Nov 25, 2014 EXT2
SOU TEAS EXTENSION RECEIVED
Nov 25, 2014 EEXT
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Sep 25, 2014 TCCA
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Jun 7, 2014 EXRA
SOU EXTENSION 1 GRANTED
Jun 6, 2014 EX1G
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Jun 5, 2014 AITU
SOU EXTENSION 1 FILED
May 15, 2014 EXT1
SOU TEAS EXTENSION RECEIVED
May 15, 2014 EEXT
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Nov 26, 2013 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Oct 1, 2013 NPUB
PUBLISHED FOR OPPOSITION
Oct 1, 2013 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Sep 11, 2013 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Aug 20, 2013 CNSA
ASSIGNED TO EXAMINER
Aug 20, 2013 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Jul 30, 2013 NWOS
NEW APPLICATION ENTERED
Jul 29, 2013 NWAP