BORN IN THE TRADES, BUILT FOR THE TRADES Trademark

Publishing of electronic publications; publishing of electronic publications in the nature of books, pamphlets, booklets, and charts of third-party pricing information in the fields of field service and home service businesses

Downloadable computer software, namely, an electronic financial platform that accommodates multiple types of payment and debt transactions via computers, mobile phones, wired and wireless communication devices, and optical and electronic communications networks; downloadable computer software for managing accounts, finance and accounting in the field of field service and home service businesses; downloadable database management software in the field of field service and home service businesses; downloadable computer software for field service technicians and home service personnel to communicate with customers and vendors and to manage departure and arrival times; downloadable computer software for data analytics; downloadable computer software for creating searchable databases of information and data; downloadable computer software for use in providing navigational, commercial, traffic and directory information via computers, mobile phones, wired and wireless communication devices, and optical and electronic communications networks; downloadable computer software for use in posting, transmitting, retrieving, receiving, reviewing, organizing, searching and managing text, audio, visual and multimedia data and content via computers, mobile phones, wired and wireless communication devices, and optical and electronic communications networks; downloadable computer software for calculating, mapping, transmitting and reporting information relating to the location, movement, proximity, departure and arrival of individuals and objects via computers, mobile phones, wired and wireless communication devices, and optical and electronic communications networks; downloadable computer software for use in customer relationship management (CRM); downloadable computer software for sending, updating and receiving data stored in an enterprise's computer databases via computers, mobile phones, wired and wireless communication devices, and optical and electronic communications networks; downloadable computer software for use in creation and storage of reports and forms; downloadable computer software in the field of field service and home service businesses for cost estimating, locating products, describing products, managing sales, managing inventory, rating products, pricing products and comparing prices of products

Vehicle routing services on data networks; travel route planning

Mobile telephony; Internet telephony services; call recording services; electronic voice messaging, namely, the recording and subsequent transmission of voice messages by telephone; transmission of sound, video and information from computers, mobile phones, wired and wireless communication devices, and optical and electronic communications networks, all featuring live or recorded materials

Payment processing services, namely, credit card and debit card transaction processing services; electronic processing of insurance claims and payment data; loan processing services, namely, facilitating and arranging for the financing of home and business service projects and improvements; providing information on financing of home and business service projects and improvements

Data processing services in the field of field service and home service businesses; consulting services in the fields of business data analysis; business management consulting with relation to strategy, marketing, sales, and operation in the field of field service and home service businesses; marketing and advertising services in the field of field service and home service businesses; marketing and advertising services; promoting the goods and services of others by means of the issuance of loyalty rewards; customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; providing an on-line computer database in the field of locating products, describing products, rating products, pricing products and comparing prices of products; price comparison services; Inventory management; business administration of consumer loyalty programs; personnel monitoring services, namely, monitoring of field service technicians and home service personnel's real-time position and estimated arrival time to homes and facilities, utilizing computers, GPS, and/or mobile telephony; personnel monitoring and management services, namely, remote monitoring and dispatching field technicians and home service personnel to respond to service calls; providing pricing information about services of others in the field of field service and home service businesses via the global computer network; compiling indexes of third-party pricing information in the fields of field service and home service businesses

Providing temporary use of on-line non-downloadable software, namely, an electronic financial platform that accommodates multiple types of payment and debt transactions via computers, mobile phones, wired and wireless communication devices, and optical and electronic communications networks; providing temporary use of on-line non-downloadable software for managing accounts, finance and accounting in the field of field service and home service businesses; providing temporary use of on-line non-downloadable software for database management in the field of field service and home service businesses; providing a web site featuring temporary use of non-downloadable software that enables field service technicians and home service personnel to communicate with customers and vendors, and to manage departure and arrival times; providing temporary use of on-line non-downloadable software for data analytics; providing temporary use of on-line non-downloadable software for creating searchable databases of information and data; providing temporary use of on-line non-downloadable software for use in providing navigational, commercial, traffic and directory information via computers, mobile phones, wired and wireless communication devices, and optical and electronic communications networks; providing temporary use of on-line non-downloadable software for use in posting, transmitting, retrieving, receiving, reviewing, organizing, searching and managing text, audio, visual and multimedia data and content via computers, mobile phones, wired and wireless communication devices, and optical and electronic communications networks; providing temporary use of on-line non-downloadable software for calculating, mapping, transmitting and reporting information relating to the location, movement, proximity, departure and arrival of individuals and objects via computers, mobile phones, wired and wireless communication devices, and optical and electronic communications networks; providing temporary use of on-line non-downloadable software for calculating, mapping, transmitting and reporting logistical and navigational information via computers, mobile phones, wired and wireless communication devices, and optical and electronic communications networks; providing temporary use of on-line non-downloadable software for use in customer relationship management (CRM); providing temporary use of on-line non-downloadable software for sending, updating and receiving data stored in an enterprise's computer databases using a mobile device; providing temporary use of on-line non-downloadable software for use in creation and storage of reports and forms; providing temporary use of on-line non-downloadable software for identification and authentication of digital files, including audio, video, text, bar codes, signatures, binary, still images, graphics and multimedia files; providing temporary use of on-line non-downloadable software for use in the encryption and decryption of digital files, including audio, video, text, bar codes, signatures, binary, still images, graphics and multimedia files; providing temporary use of on-line non-downloadable software in the field of field service and home service businesses for cost estimating, locating products, describing products, managing sales, managing inventory, rating products, pricing products and comparing prices of products