TrademarkDir
BORING BEFORE BRILLIANCE
LIVE

Serial Number

98606062

Owner

The PNC Financial Services Group, Inc.

Attorney

Mark Sommers

First Use Date

May 19, 2024

Filing Date

Jun 18, 2024

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BORING BEFORE BRILLIANCE Trademark

Serial Number: 98606062 • Registration: 8153542

BORING BEFORE BRILLIANCE is a trademark filed by The PNC Financial Services Group, Inc. on June 18, 2024. The trademark is classified under Class 36 (Insurance & Financial), Class 41 (Education & Entertainment). The application is currently registered and active.

Owner Contact Info

The PNC Financial Services Group, Inc. (4 trademarks)

Tower at PNC, 300 Fifth Avenue
Pittsburgh, PA 15222

Entity Type: 03

Trademark Details

Filing Date

June 18, 2024

Registration Date

February 24, 2026

First Use Anywhere

May 19, 2024

First Use in Commerce

May 19, 2024

Published for Opposition

December 24, 2024

Goods & Services

Banking services; financial services, namely, financial sponsorship of sports teams, sports athletes, and sporting events and exhibitions

Entertainment services, namely, an ongoing video series featuring sports, sports teams, sports figures, and sporting events provided through webcasts, the Internet, and other digital media

Filing History

NOTICE OF REGISTRATION CONFIRMATION EMAILED
Feb 24, 2026 NRCC
REGISTERED-PRINCIPAL REGISTER
Feb 24, 2026 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Feb 5, 2026 SUNA
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Feb 5, 2026 CNPR
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Dec 31, 2025 EXRA
STATEMENT OF USE PROCESSING COMPLETE
Dec 31, 2025 SUPC
SOU EXTENSION 1 GRANTED
Dec 31, 2025 EX1G
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Dec 30, 2025 AITU
SOU EXTENSION 1 FILED
Aug 15, 2025 EXT1
SOU TEAS EXTENSION RECEIVED
Aug 15, 2025 EEXT
USE AMENDMENT FILED
Jun 17, 2025 IUAF
TEAS STATEMENT OF USE RECEIVED
Jun 17, 2025 EISU
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Feb 18, 2025 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Dec 24, 2024 NPUB
PUBLISHED FOR OPPOSITION
Dec 24, 2024 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Dec 18, 2024 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Nov 26, 2024 CNSA
TEAS/EMAIL CORRESPONDENCE ENTERED
Nov 13, 2024 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Nov 13, 2024 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Nov 13, 2024 TROA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Nov 12, 2024 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Nov 12, 2024 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Nov 12, 2024 REAP
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Aug 14, 2024 GNRN
NON-FINAL ACTION E-MAILED
Aug 14, 2024 GNRT
NON-FINAL ACTION WRITTEN
Aug 14, 2024 CNRT
ASSIGNED TO EXAMINER
Aug 14, 2024 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Jun 18, 2024 NWOS
NEW APPLICATION ENTERED
Jun 18, 2024 NWAP

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