BNY ADVISOR MATCH
LIVE

Serial Number

99557457

Owner

The Bank of New York Mellon

Attorney

Joshua W. Newman

Filing Date

Dec 19, 2025

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BNY ADVISOR MATCH Trademark

Serial Number: 99557457

BNY ADVISOR MATCH is a trademark filed by The Bank of New York Mellon on December 19, 2025. The trademark is classified under Class 42 (Computer & Scientific), Class 35 (Advertising & Business). The application is currently pending registration.

Owner Contact Info

The Bank of New York Mellon

240 Greenwich Street
New York, NY 10286

Entity Type: 99

Trademark Details

Filing Date

December 19, 2025

Registration Date

Not Registered

Goods & Services

Referrals in the field of wealth management, investment management and financial planning; Providing on-line referrals in the field of wealth management, investment management and financial planning; Referrals in the field of wealth management, investment management, and financial planning, namely, evaluating, qualifying, matching, and connecting qualified investors with registered investment advisors; Lead generation services

Providing temporary use of on-line non-downloadable software for lead generation in the field of wealth management; Providing temporary use of on-line non-downloadable software for enabling qualified investors to search for registered investment advisors based on user-specified criteria and access curated registered investment advisor recommendations; Providing on-line non-downloadable software using artificial intelligence (AI) for enabling registered investment advisors to access financial models and evaluate the financial backgrounds, profiles, needs and goals of prospective wealth management clients for purposes of matching them with wealth management, investment management, and financial planning services, institutions or individuals; Providing on-line non-downloadable software using artificial intelligence (AI) for enabling registered investment advisors to access and evaluate qualified sales leads

Filing History

NOTIFICATION OF NON-FINAL ACTION E-MAILED
Apr 28, 2026 GNRN
NON-FINAL ACTION E-MAILED
Apr 28, 2026 GNRT
NON-FINAL ACTION WRITTEN
Apr 28, 2026 CNRT
ASSIGNED TO EXAMINER
Apr 22, 2026 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Dec 22, 2025 NWOS
APPLICATION FILING RECEIPT MAILED
Dec 19, 2025 MAFR
NEW APPLICATION ENTERED
Dec 19, 2025 NWAP