TrademarkDir
BLUEFLY
LIVE

Serial Number

75981821

Owner

PIVOT RULES, INC.

Attorney

Michael B. Chesal

First Use Date

Sep 2, 1998

Filing Date

Jun 10, 1998

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View on USPTO

BLUEFLY Trademark

Serial Number: 75981821 • Registration: 2579760

BLUEFLY is a trademark filed by PIVOT RULES, INC. on June 10, 1998. The trademark is classified under Class 35 (Advertising & Business). The application is currently registered and active.

Owner Contact Info

PIVOT RULES, INC. (13 trademarks)

THIRD FLOOR
NEW YORK, NY 10018

Entity Type: 03

Bluefly, Inc. (31 trademarks)

42 West 39th Street
New York, NY 10018

Entity Type: 03

ILS TRADING LLC (5 trademarks)

C/O IMBER & COMPANY PA
HOLLYWOOD, FL 33024

Entity Type: 16

ELEVEN TRADING, LLC (9 trademarks)

1111 BRICKELL AVENUE
MIAMI, FL 33131

Entity Type: 16

BLUEFLY ACQUISITION, LLC (11 trademarks)

1515 15TH STREET
LOS ANGELES, CA 90021

Entity Type: 16

DSI ASSIGNMENTS, LLC, A DELAWARE LIMITED LIABILITY COMPANY, NOT INDIVIDUALLY, BUT SOLELY IN ITS CAPACITY AS ASSIGNEE UNDER THAT CERTAIN GENERAL ASSIGNMENT FOR THE BENEFIT OF CREDITORS, DATED JANUARY 20, 2017 (9 trademarks)

333 SOUTH GRAND AVENUE
LOS ANGELES, CA 90071

Entity Type: 16

ILS TRUST FBO LIOR BEN SHMUEL (3 trademarks)

508 NORTH PARKWAY
GOLDEN BEACH, FL 33160

Entity Type: 17

Trademark Details

Filing Date

June 10, 1998

Registration Date

June 11, 2002

First Use Anywhere

September 2, 1998

First Use in Commerce

September 2, 1998

Published for Opposition

June 1, 1999

Goods & Services

computerized on-line retail services, featuring apparel, accessories, and home furnishings

Filing History

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
May 7, 2025 ASGN
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
May 22, 2023 NA89
REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
May 22, 2023 RNL2
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
May 22, 2023 89AG
TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
May 22, 2023 EROP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
May 22, 2023 CHAN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
May 22, 2023 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
May 22, 2023 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
May 22, 2023 REAP
TEAS CHANGE OF OWNER ADDRESS RECEIVED
May 22, 2023 COAR
POST REGISTRATION ACTION MAILED - SEC. 8 & 9
Dec 17, 2022 PR89
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Dec 17, 2022 APRE
TEAS SECTION 8 & 9 RECEIVED
Jun 3, 2022 E89R
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Jun 11, 2021 REM2
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Nov 11, 2020 ASGN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Nov 5, 2020 CHAN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Nov 5, 2020 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Nov 5, 2020 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Nov 5, 2020 REAP
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Nov 5, 2020 COAR
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
May 29, 2019 ASGN
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Jan 30, 2019 ASCK
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jun 14, 2017 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jun 14, 2017 REAP
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Mar 22, 2017 ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Mar 15, 2017 ASGN
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Dec 30, 2014 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Dec 30, 2014 REAP
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jul 16, 2013 TCCA
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Sep 30, 2011 RNL1
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Sep 30, 2011 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Sep 30, 2011 APRE
TEAS SECTION 8 & 9 RECEIVED
Sep 15, 2011 E89R
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Feb 3, 2009 TCCA
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Jan 14, 2008 C15A
ASSIGNED TO PARALEGAL
Jan 8, 2008 PLGL
REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Dec 27, 2007 815F
PAPER RECEIVED
Dec 27, 2007 MAIL
CASE FILE IN TICRS
Sep 14, 2007 CFIT
REVIEW OF CORRESPONDENCE COMPLETE
Oct 6, 2006 CORV
PAPER RECEIVED
Oct 17, 2005 MAIL
REGISTERED-PRINCIPAL REGISTER
Jun 11, 2002 R.PR
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Feb 19, 2002 CNPR
DIVISIONAL PROCESSING COMPLETE
Dec 22, 2001 DPCC
SOU EXTENSION 1 GRANTED
Jan 16, 2001 EX1G
DIVISIONAL REQUEST RECEIVED
Nov 9, 2000 DRRR
STATEMENT OF USE PROCESSING COMPLETE
Nov 6, 2000 SUPC
USE AMENDMENT FILED
Nov 6, 2000 IUAF
SOU EXTENSION 1 FILED
Nov 6, 2000 EXT1
NOA MAILED - SOU REQUIRED FROM APPLICANT
Jun 6, 2000 NOAM
CORRESPONDENCE RECEIVED IN LAW OFFICE
Feb 23, 2000 CRFA
CORRESPONDENCE RECEIVED IN LAW OFFICE
Feb 11, 2000 CRFA
PUBLISHED FOR OPPOSITION
Jun 1, 1999 PUBO
CORRESPONDENCE RECEIVED IN LAW OFFICE
May 24, 1999 CRFA
CORRESPONDENCE RECEIVED IN LAW OFFICE
May 24, 1999 CRFA
NOTICE OF PUBLICATION
Apr 30, 1999 NPUB
APPROVED FOR PUB - PRINCIPAL REGISTER
Jan 3, 1999 CNSA
ASSIGNED TO EXAMINER
Dec 31, 1998 DOCK

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