TrademarkDir
BLUE ADVANTAGE
LIVE

Serial Number

74593923

Owner

Blue Cross and Blue Shield Association

Attorney

Stacey J. Watson, Esq.

First Use Date

Dec 1, 1990

Filing Date

Nov 2, 1994

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BLUE ADVANTAGE Trademark

Serial Number: 74593923 • Registration: 1996466

BLUE ADVANTAGE is a trademark filed by Blue Cross and Blue Shield Association on November 2, 1994. The trademark is classified under Class 42 (Computer & Scientific). The application is currently registered and active.

Owner Contact Info

Blue Cross and Blue Shield Association

200 East Randolph Street, Suite 1800
Chicago, IL 60601

Entity Type: 99

Trademark Details

Filing Date

November 2, 1994

Registration Date

August 27, 1996

First Use Anywhere

December 1, 1990

First Use in Commerce

December 1, 1990

Published for Opposition

February 6, 1996

Goods & Services

health care services rendered through a health maintenance organization, namely physician services, dental services, hospital services, home health care services, preventive health treatment services, pharmacy services and physical, vocational and respiratory therapy services

Filing History

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Mar 13, 2026 NA89
REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
Mar 13, 2026 RNL3
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Mar 13, 2026 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Mar 13, 2026 APRE
TEAS SECTION 8 & 9 RECEIVED
Dec 21, 2025 E89R
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Aug 27, 2025 REM2
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jan 11, 2024 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jan 11, 2024 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jan 11, 2024 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Jan 11, 2024 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Jan 11, 2024 COAR
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Oct 30, 2018 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Oct 30, 2018 REAP
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Apr 12, 2018 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Apr 12, 2018 REAP
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Sep 4, 2016 NA89
REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Sep 4, 2016 RNL2
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Sep 4, 2016 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Sep 4, 2016 APRE
TEAS SECTION 8 & 9 RECEIVED
Jun 15, 2016 E89R
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Aug 27, 2015 REM2
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Jul 12, 2006 RNL1
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Jul 12, 2006 89AG
ASSIGNED TO PARALEGAL
Jul 12, 2006 PLGL
CASE FILE IN TICRS
Jun 30, 2006 CFIT
REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Apr 7, 2006 89AF
TEAS SECTION 8 & 9 RECEIVED
Apr 7, 2006 E89R
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jun 18, 2002 TCCA
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Jun 13, 2002 C15A
REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Apr 26, 2002 815F
REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Apr 26, 2002 815F
REPRINTING REGISTRATION CERTIFICATE
Nov 14, 1997 PINT
SEC 7 REQUEST FILED
Sep 22, 1997 AMD7
REGISTERED-PRINCIPAL REGISTER
Aug 27, 1996 R.PR
PUBLISHED FOR OPPOSITION
Feb 6, 1996 PUBO
NOTICE OF PUBLICATION
Jan 5, 1996 NPUB
APPROVED FOR PUB - PRINCIPAL REGISTER
Aug 10, 1995 CNSA
CORRESPONDENCE RECEIVED IN LAW OFFICE
Jun 23, 1995 CRFA
NON-FINAL ACTION MAILED
May 15, 1995 CNRT
PREVIOUS ALLOWANCE COUNT WITHDRAWN
May 11, 1995 ZZZX
APPROVED FOR PUB - PRINCIPAL REGISTER
Apr 13, 1995 CNSA
ASSIGNED TO EXAMINER
Apr 10, 1995 DOCK

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