BLU CRU
LIVE

Serial Number

86976827

Owner

YAMAHA MOTOR CORPORATION, U.S.A.

Attorney

Jennifer M. Lantz

First Use Date

Aug 9, 2013

Filing Date

Nov 18, 2013

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BLU CRU Trademark

Serial Number: 86976827 • Registration: 4819907

BLU CRU is a trademark filed by YAMAHA MOTOR CORPORATION, U.S.A. on November 18, 2013. The trademark is classified under Class 9 (Computers & Electronics), Class 36 (Insurance & Financial), Class 37 (Building & Construction), Class 41 (Education & Entertainment), Class 16 (Paper Goods), Class 35 (Advertising & Business). The application is currently registered and active.

Owner Contact Info

YAMAHA MOTOR CORPORATION, U.S.A. (58 trademarks)

6555 KATELLA AVENUE
CYPRESS, CA 90630

Entity Type: 03

Trademark Details

Filing Date

November 18, 2013

Registration Date

September 22, 2015

First Use Anywhere

August 9, 2013

First Use in Commerce

August 29, 2013

Published for Opposition

November 11, 2014

Goods & Services

Entertainment services in the nature of organizing, arranging and conducting motorcycle racing events and exhibitions; Membership club services, namely, providing training to members in the field of motorcycle racing and motorcycle maintenance

Debit card services

Motorcycle accessories, namely, decals

Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; membership club services providing discounts and processing rebates for the services of others; administration of an incentive award programs for customers to obtain discounts on the goods and services of others; arranging and conducting incentive awards programs to promote the sale of products and services of others in the field of off-road motorcycle racing

Providing technical advice and assistance about motorcycle maintenance from motorcycle technicians

Magnetically encoded debit cards; [ Prerecorded video discs featuring technical advice about motorcycle maintenance provided to motorcycle users ] (( * downloadable videos featuring technical advice about motorcycle maintenance provided to motorcycle users via the internet * ))

Filing History

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Dec 27, 2025 NA89
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Dec 27, 2025 RNL1
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Dec 27, 2025 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Dec 27, 2025 APRE
TEAS SECTION 8 & 9 RECEIVED
Sep 18, 2025 E89R
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Sep 22, 2024 REM2
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jan 3, 2024 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jan 3, 2024 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jan 3, 2024 REAP
NOTICE OF UPDATED REGISTRATION CONFIRMATION EMAILED
Nov 8, 2022 NURC
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Sep 30, 2022 NA85
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Sep 30, 2022 APRE
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Sep 30, 2022 C15A
AMENDMENT UNDER SECTION 7 - PROCESSED
Sep 30, 2022 A7OK
ASSIGNED TO PARALEGAL
Sep 19, 2022 PLGL
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Sep 18, 2022 APRE
TEAS SECTION 7 REQUEST RECEIVED
Sep 18, 2022 ES7R
PETITION TO DIRECTOR GRANTED
Sep 15, 2022 PCGR
ASSIGNED TO PETITION STAFF
Aug 10, 2022 APET
PETITION PENDING - AMENDMENT COMMENT PERIOD
Aug 10, 2022 PPAC
TEAS RESPONSE TO PETITION INQUIRY LETTER
Jul 25, 2022 ERTI
PETITION INQUIRY LETTER ISSUED
Jul 14, 2022 PILM
TEAS RESPONSE TO PETITION INQUIRY LETTER
Jun 20, 2022 ERTI
PETITION INQUIRY LETTER ISSUED
May 24, 2022 PILM
ASSIGNED TO PETITION STAFF
May 16, 2022 APET
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Dec 22, 2021 APRE
SEC 7 REQUEST FILED
Sep 21, 2021 AMD7
TEAS SECTION 8 & 15 RECEIVED
Sep 21, 2021 E815
TEAS PETITION TO DIRECTOR RECEIVED
Sep 21, 2021 TPDR
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Sep 22, 2020 REM1
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Apr 3, 2020 CHAN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Apr 3, 2020 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Apr 3, 2020 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Apr 3, 2020 REAP
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Apr 3, 2020 COAR
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jun 16, 2016 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Apr 13, 2016 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Apr 13, 2016 REAP
REGISTERED-PRINCIPAL REGISTER
Sep 22, 2015 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Aug 19, 2015 SUNA
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Aug 18, 2015 CNPR
NOTICE OF PSEUDO MARK E-MAILED
Jul 23, 2015 MPMK
STATEMENT OF USE PROCESSING COMPLETE
Jul 22, 2015 SUPC
DIVISIONAL PROCESSING COMPLETE
Jul 22, 2015 DPCC
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Jul 4, 2015 AITU
USE AMENDMENT FILED
Jun 1, 2015 IUAF
DIVISIONAL REQUEST RECEIVED
Jun 1, 2015 DRRR
TEAS REQUEST TO DIVIDE RECEIVED
Jun 1, 2015 ERTD
TEAS STATEMENT OF USE RECEIVED
Jun 1, 2015 EISU
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Jan 6, 2015 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Nov 11, 2014 NPUB
PUBLISHED FOR OPPOSITION
Nov 11, 2014 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Oct 22, 2014 NONP
LAW OFFICE PUBLICATION REVIEW COMPLETED
Oct 7, 2014 PREV
ASSIGNED TO LIE
Oct 1, 2014 ALIE
APPROVED FOR PUB - PRINCIPAL REGISTER
Sep 18, 2014 CNSA
EXAMINER'S AMENDMENT ENTERED
Sep 18, 2014 XAEC
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Sep 18, 2014 GNEN
EXAMINERS AMENDMENT E-MAILED
Sep 18, 2014 GNEA
EXAMINERS AMENDMENT -WRITTEN
Sep 18, 2014 CNEA
TEAS/EMAIL CORRESPONDENCE ENTERED
Sep 4, 2014 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Sep 3, 2014 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Sep 3, 2014 TROA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Mar 8, 2014 GNRN
NON-FINAL ACTION E-MAILED
Mar 8, 2014 GNRT
NON-FINAL ACTION WRITTEN
Mar 8, 2014 CNRT
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Mar 7, 2014 TCCA
ASSIGNED TO EXAMINER
Mar 5, 2014 DOCK
NOTICE OF PSEUDO MARK E-MAILED
Dec 4, 2013 MPMK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Dec 3, 2013 NWOS
NEW APPLICATION ENTERED
Nov 21, 2013 NWAP