BH
LIVE

Serial Number

90654148

Owner

American Affiliate Co. LLC

Attorney

Mark A. Jansen

First Use Date

Oct 1, 2023

Filing Date

Apr 19, 2021

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BH Trademark

Serial Number: 90654148 • Registration: 8042815

BH is a trademark filed by American Affiliate Co. LLC on April 19, 2021. The trademark is classified under Class 41 (Education & Entertainment), Class 42 (Computer & Scientific), Class 35 (Advertising & Business). The application is currently registered and active.

Owner Contact Info

American Affiliate Co. LLC (7 trademarks)

505 East Windmill Lane 1C #150
Las Vegas, NV 89123

Entity Type: 16

Betting Hero Company (2 trademarks)

Las Vegas, NV 89123

Entity Type: 03

Trademark Details

Filing Date

April 19, 2021

Registration Date

November 25, 2025

First Use Anywhere

October 1, 2023

First Use in Commerce

October 1, 2023

Published for Opposition

July 19, 2022

Goods & Services

Providing temporary use of online, non-downloadable software providing sports betting information; Software as a service (SAAS) services providing sports betting information; Providing temporary use of online, non-downloadable software for providing news and information in the field of sports and sports betting; Software as a service (SAAS) services featuring software for providing news and information in the field of sports and sports betting; Providing temporary use of online, non-downloadable software for locating, facilitating, accessing, using, connecting, and promoting the sports betting services of others; Software as a service (SAAS) services featuring software for locating, facilitating, accessing, using, connecting, and promoting the sports betting services of others; Providing temporary use of online, non-downloadable software for providing sports league player, team, and game analysis and forecasting using predictive analytics; Software as a service (SAAS) services featuring software for providing sports league player, team, and game analysis and forecasting using predictive analytics; Providing temporary use of online, non-downloadable software for providing sports betting alerts; Software as a service (SAAS) services featuring software for providing sports betting alerts; Providing temporary use of online, non-downloadable software for providing notifications about betting line moves and betting opportunities; Software as a service (SAAS) services featuring software for providing notifications about betting line moves and betting opportunities

Providing news and information in the field of sports; Providing information related to sports betting and gambling; Providing online, non-downloadable informational videos in the field of sports betting and gambling; Providing online, non-downloadable videos in the field of sports betting and gambling; Providing a website featuring news and information in the field of sports and sports betting; Providing a website featuring entertainment information in the field of sports betting and gambling, namely, providing sporting events data, betting lines, and analysis of statistical trends and line movements; Providing online non-downloadable articles in the field of sports betting and gambling, namely, providing sporting events data, betting lines, and analysis of statistical trends and line movements; Providing a website featuring entertainment information in the field of sports betting and gambling, namely, advice about sports betting and gambling, sports betting and gambling odds, point-spreads, and projections from experts; Providing information related to sports betting services of others

Promoting sports betting services of others by distributing advertising materials through a variety of methods

Filing History

NOTICE OF REGISTRATION CONFIRMATION EMAILED
Nov 25, 2025 NRCC
REGISTERED-PRINCIPAL REGISTER
Nov 25, 2025 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Nov 3, 2025 SUNA
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Nov 3, 2025 CNPR
STATEMENT OF USE PROCESSING COMPLETE
Oct 2, 2025 SUPC
USE AMENDMENT FILED
Sep 15, 2025 IUAF
TEAS STATEMENT OF USE RECEIVED
Sep 15, 2025 EISU
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Feb 27, 2025 EXRA
SOU EXTENSION 5 GRANTED
Feb 27, 2025 EX5G
SOU EXTENSION 5 DENIAL LETTER MAILED
Feb 27, 2025 EX5M
SOU EXTENSION 5 DENIAL LETTER PREPARED
Feb 27, 2025 EX5D
SOU EXTENSION 5 FILED
Feb 6, 2025 EXT5
SOU TEAS EXTENSION RECEIVED
Feb 6, 2025 EEXT
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Aug 6, 2024 EXRA
SOU EXTENSION 4 GRANTED
Aug 6, 2024 EX4G
SOU EXTENSION 4 FILED
Aug 6, 2024 EXT4
SOU TEAS EXTENSION RECEIVED
Aug 6, 2024 EEXT
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Feb 2, 2024 EXRA
SOU EXTENSION 3 GRANTED
Jan 31, 2024 EX3G
SOU EXTENSION 3 FILED
Jan 31, 2024 EXT3
SOU TEAS EXTENSION RECEIVED
Jan 31, 2024 EEXT
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Aug 30, 2023 EXRA
SOU EXTENSION 2 GRANTED
Aug 28, 2023 EX2G
SOU EXTENSION 2 FILED
Aug 28, 2023 EXT2
SOU TEAS EXTENSION RECEIVED
Aug 28, 2023 EEXT
TEAS CHANGE OF CORRESPONDENCE RECEIVED
May 25, 2023 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
May 25, 2023 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
May 25, 2023 REAP
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
May 17, 2023 EXRA
SOU EXTENSION 1 GRANTED
May 16, 2023 EX1G
CASE ASSIGNED TO INTENT TO USE PARALEGAL
May 1, 2023 AITU
NOTICE OF REVIVAL - E-MAILED
Mar 21, 2023 NREV
SOU EXTENSION 5 FILED
Mar 20, 2023 EXT5
SOU EXTENSION RECEIVED WITH TEAS PETITION
Mar 20, 2023 TPEX
PETITION TO REVIVE-GRANTED
Mar 20, 2023 PETG
TEAS PETITION TO REVIVE RECEIVED
Mar 20, 2023 PROA
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Mar 15, 2023 ASGN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Mar 14, 2023 CHAN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Mar 14, 2023 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Mar 14, 2023 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Mar 14, 2023 REAP
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Mar 14, 2023 COAR
SOU EXTENSION 1 FILED
Mar 12, 2023 EXT1
SOU TEAS EXTENSION RECEIVED
Mar 12, 2023 EEXT
ASSIGNED TO EXAMINER
Feb 3, 2023 DOCK
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Sep 13, 2022 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Jul 19, 2022 NPUB
PUBLISHED FOR OPPOSITION
Jul 19, 2022 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Jun 29, 2022 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Jun 16, 2022 CNSA
TEAS/EMAIL CORRESPONDENCE ENTERED
Jun 15, 2022 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Jun 14, 2022 CRFA
TEAS REQUEST FOR RECONSIDERATION RECEIVED
Jun 14, 2022 ERFR
NOTIFICATION OF FINAL REFUSAL EMAILED
Jun 2, 2022 GNFN
FINAL REFUSAL E-MAILED
Jun 2, 2022 GNFR
FINAL REFUSAL WRITTEN
Jun 2, 2022 CNFR
TEAS/EMAIL CORRESPONDENCE ENTERED
Apr 21, 2022 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Apr 21, 2022 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Apr 21, 2022 TROA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Feb 1, 2022 GNRN
NON-FINAL ACTION E-MAILED
Feb 1, 2022 GNRT
NON-FINAL ACTION WRITTEN
Feb 1, 2022 CNRT
ASSIGNED TO EXAMINER
Dec 13, 2021 DOCK
NOTICE OF DESIGN SEARCH CODE E-MAILED
Jul 27, 2021 MDSM
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Jul 26, 2021 NWOS
NEW APPLICATION ENTERED
Apr 22, 2021 NWAP