BG
LIVE

Serial Number

99523705

Owner

Barstool Sports, Inc.

Attorney

Alexis Anderson

First Use Date

Aug 7, 2025

Filing Date

Dec 1, 2025

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BG Trademark

Serial Number: 99523705

BG is a trademark filed by Barstool Sports, Inc. on December 1, 2025. The trademark is classified under Class 41 (Education & Entertainment). The application is currently pending registration.

Owner Contact Info

Barstool Sports, Inc. (11 trademarks)

333 7th Avenue
New York, NY 10001

Entity Type: 03

Trademark Details

Filing Date

December 1, 2025

Registration Date

Not Registered

First Use Anywhere

August 7, 2025

First Use in Commerce

August 7, 2025

Published for Opposition

May 19, 2026

Goods & Services

Entertainment services, namely, an ongoing multimedia program featuring information, news and commentary in the field of video games, esports, online gaming, sports, comedy, and popular culture, distributed via various platforms across multiple forms of transmission media; Organizing, arranging, and conducting e-sports events

Filing History

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
May 19, 2026 NPUB
PUBLISHED FOR OPPOSITION
May 19, 2026 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
May 13, 2026 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Apr 24, 2026 CNSA
ASSIGNED TO EXAMINER
Apr 24, 2026 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Apr 23, 2026 NWOS
APPLICATION FILING RECEIPT MAILED
Dec 1, 2025 MAFR
NEW APPLICATION ENTERED
Dec 1, 2025 NWAP