LIVE

Serial Number

73717883

Owner

GENERAL MILLS MARKETING, INC.

Attorney

Jethro Trenteetun

First Use Date

Mar 16, 1972

Filing Date

Mar 21, 1988

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BETTY CROCKER Trademark

Serial Number: 73717883 • Registration: 1512284

BETTY CROCKER is a trademark filed by GENERAL MILLS MARKETING, INC. on March 21, 1988. The trademark is classified under Class 4 (Lubricants & Fuels), Class 21 (Housewares), Class 30 (Staple Foods). The application is currently registered and active.

Trademark Classes

Class 4 - Lubricants & Fuels

Industrial oils and greases; lubricants; dust absorbing, wetting and binding compositions

Class 21 - Housewares

Household or kitchen utensils and containers; combs and sponges; brushes

Class 30 - Staple Foods

Coffee, tea, cocoa and artificial coffee; rice; tapioca and sago; flour and preparations

Owner Contact Info

GENERAL MILLS MARKETING, INC. (617 trademarks)

NUMBER ONE GENERAL MILLS BOULEVARD
MINNEAPOLIS, MN 55426

Entity Type: 03

GENERAL MILLS, INC. (2,211 trademarks)

Entity Type: 03

Legal Representation

Attorney of Record

Jethro Trenteetun

539 trademarks filed View all →

Correspondence Address

Jethro Trenteetun General Mills Marketing, Inc.

Number One General Mills Blvd.

Minneapolis

MN 55426

United States

Trademark Details

Filing Date

March 21, 1988

Registration Date

November 15, 1988

First Use Anywhere

March 16, 1972

First Use in Commerce

March 16, 1972

Published for Opposition

August 23, 1988

Filing History

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Dec 12, 2022 CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Dec 12, 2022 CHAN

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Dec 12, 2022 TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Dec 12, 2022 TCCA

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Dec 12, 2022 EWAF

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Dec 12, 2022 EWAF

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Dec 12, 2022 ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Dec 12, 2022 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Dec 12, 2022 REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Dec 12, 2022 REAP

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Dec 12, 2022 COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Dec 12, 2022 COAR

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jan 10, 2020 ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jan 10, 2020 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jan 10, 2020 REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jan 10, 2020 REAP

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Sep 24, 2018 NA89

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Sep 24, 2018 NA89

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

Sep 24, 2018 RNL2

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

Sep 24, 2018 RNL2

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Sep 24, 2018 89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Sep 24, 2018 89AG

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Sep 24, 2018 APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Sep 24, 2018 APRE

TEAS SECTION 8 & 9 RECEIVED

Sep 17, 2018 E89R

TEAS SECTION 8 & 9 RECEIVED

Sep 17, 2018 E89R