BETTY CROCKER
LIVE

Serial Number

72187577

Owner

GENERAL MILLS MARKETING, INC.

Attorney

Jethro Trenteetun

First Use Date

Sep 20, 1924

Filing Date

Feb 27, 1964

Add to watchlist:

No watchlists yet
View on USPTO

BETTY CROCKER Trademark

Serial Number: 72187577 • Registration: 0814113

BETTY CROCKER is a trademark filed by GENERAL MILLS MARKETING, INC. on February 27, 1964. The trademark is classified under Class 29 (Meats & Processed Foods). The application is currently registered and active.

Owner Contact Info

GENERAL MILLS MARKETING, INC. (617 trademarks)

NUMBER ONE GENERAL MILLS BOULEVARD
MINNEAPOLIS, MN 55426

Entity Type: 03

GENERAL MILLS, INC. (2,211 trademarks)

Entity Type: 03

Trademark Details

Filing Date

February 27, 1964

Registration Date

August 30, 1966

First Use Anywhere

September 20, 1924

First Use in Commerce

September 20, 1924

Goods & Services

DEHYDRATED POTATO PRODUCTS SUCH AS MASHED POTATOES, AU GRATIN POTATOES AND SCALLOPED POTATOES; [ WHEAT FLOUR, ] PIE CRUST MIXES, CAKE MIXES, ICING MIXES, COOKIE MIXES, PANCAKE MIX, [ REFRIGERATED READY-TO-BAKE DOUGHS, ] MUFFIN MIXES, [ PIZZA MIX, ] [ PUDDING CAKE MIXES, ] [ VEGETABLE OIL, ] [ CASSEROLE MIXES COMPOSED OF RICE, NOODLES ] [ OR MACARONI AS A BASE COMBINED WITH SEASONINGS ] [ OR SAUCES, ] [ CHICKEN ] AND [ SEAFOOD MAIN DISHES COMPOSED OF A REFRIGERATED, READY-TO-BAKE DOUGH COMBINED WITH CHICKEN, TUNA OR CRABMEAT IN A SAUCE, CANNED CHICKEN AND SEAFOODS-NAMELY, CHICKEN, TUNA AND CRABMEAT, PIZZA SAUCES, ] BISCUIT MIX [ , AND BREAKFAST CEREALS ]

Filing History

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Feb 10, 2026 NA89
REGISTERED AND RENEWED (FOURTH RENEWAL - 10 YRS)
Feb 10, 2026 RNL4
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Feb 10, 2026 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Feb 8, 2026 APRE
TEAS SECTION 8 & 9 RECEIVED
Nov 6, 2025 E89R
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Aug 30, 2025 REM2
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Dec 12, 2022 CHAN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Dec 12, 2022 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Dec 12, 2022 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Dec 12, 2022 REAP
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Dec 12, 2022 COAR
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jan 10, 2020 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jan 10, 2020 REAP
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Jul 21, 2016 NA89
REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
Jul 21, 2016 RNL3
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Jul 21, 2016 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Jul 21, 2016 APRE
TEAS SECTION 8 & 9 RECEIVED
May 2, 2016 E89R
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Oct 7, 2015 ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Sep 30, 2015 ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Aug 15, 2012 ASGN
CASE FILE IN TICRS
Feb 4, 2009 CFIT
REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Jun 13, 2006 RNL2
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Jun 13, 2006 89AG
ASSIGNED TO PARALEGAL
Jun 13, 2006 PLGL
REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Mar 21, 2006 89AF
TEAS SECTION 8 & 9 RECEIVED
Mar 21, 2006 E89R
REGISTERED AND RENEWED (FIRST RENEWAL - 20 YRS)
Aug 30, 1986 REN1
REGISTERED - SEC. 9 FILED/CHECK RECORD FOR SEC. 8
Mar 14, 1986 9.AF