TrademarkDir
BETTY CROCKER
LIVE

Serial Number

72098082

Owner

GENERAL MILLS MARKETING, INC.

Attorney

Jethro Trenteetun

First Use Date

Sep 20, 1924

Filing Date

May 31, 1960

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BETTY CROCKER Trademark

Serial Number: 72098082 • Registration: 0716936

BETTY CROCKER is a trademark filed by GENERAL MILLS MARKETING, INC. on May 31, 1960. The trademark is classified under Class 30 (Staple Foods). The application is currently registered and active.

Owner Contact Info

GENERAL MILLS MARKETING, INC. (617 trademarks)

NUMBER ONE GENERAL MILLS BOULEVARD
MINNEAPOLIS, MN 55426

Entity Type: 03

GENERAL MILLS, INC. (2,211 trademarks)

Entity Type: 03

Trademark Details

Filing Date

May 31, 1960

Registration Date

June 13, 1961

First Use Anywhere

September 20, 1924

First Use in Commerce

September 20, 1924

Goods & Services

Dehydrated Potato Products Such as Mashed Potatoes, Au Gratin Potatoes, and Scalloped Potatoes, Wheat Flour, [ Breakfast Cereals, ] Cake Flour, Pie Crust Mix, Cake Mixes, Icing Mixes, Cookie Mixes, Pancake and Waffle Mix, [ Refrigerated Ready-to-Bake Doughs, Gravy Mix ] and Muffin Mixes

Filing History

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Dec 12, 2022 CHAN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Dec 12, 2022 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Dec 12, 2022 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Dec 12, 2022 REAP
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Dec 12, 2022 COAR
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Jun 3, 2021 NA89
REGISTERED AND RENEWED (FOURTH RENEWAL - 10 YRS)
Jun 3, 2021 RNL4
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Jun 3, 2021 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Jun 3, 2021 APRE
TEAS SECTION 8 & 9 RECEIVED
Feb 26, 2021 E89R
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Jun 13, 2020 REM2
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jan 10, 2020 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jan 10, 2020 REAP
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Oct 7, 2015 ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Sep 30, 2015 ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Aug 15, 2012 ASGN
REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
Jan 7, 2011 RNL3
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Jan 7, 2011 89AG
TEAS SECTION 8 & 9 RECEIVED
Jan 5, 2011 E89R
CASE FILE IN TICRS
Oct 27, 2008 CFIT
REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
May 19, 2001 RNL2
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
May 19, 2001 89AG
REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Jan 16, 2001 89AF
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Oct 25, 1984 C15A
REGISTERED AND RENEWED (FIRST RENEWAL - 20 YRS)
Jun 13, 1981 REN1

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