TrademarkDir
BETTY CROCKER
LIVE

Serial Number

71695722

Owner

GENERAL MILLS MARKETING, INC.

Attorney

Jethro Trenteetun

First Use Date

Mar 23, 1954

Filing Date

Oct 3, 1955

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BETTY CROCKER Trademark

Serial Number: 71695722 • Registration: 0633284

BETTY CROCKER is a trademark filed by GENERAL MILLS MARKETING, INC. on October 3, 1955. The trademark is classified under Class 30 (Staple Foods). The application is currently registered and active.

Owner Contact Info

GENERAL MILLS MARKETING, INC. (617 trademarks)

NUMBER ONE GENERAL MILLS BOULEVARD
MINNEAPOLIS, MN 55426

Entity Type: 03

GENERAL MILLS, INC. (2,211 trademarks)

Entity Type: 03

Trademark Details

Filing Date

October 3, 1955

Registration Date

August 21, 1956

First Use Anywhere

March 23, 1954

First Use in Commerce

March 23, 1954

Goods & Services

[ WHEAT FLOUR, CAKE FLOUR, ] CAKE MIXES, BISCUIT MIX, [ PIE CRUST MIX, ] ICING MIXES, COOKY MIXES, AND PANCAKE [ AND WAFFLE ] MIX

Filing History

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Feb 20, 2026 NA89
REGISTERED AND RENEWED (FIFTH RENEWAL - 10 YRS)
Feb 20, 2026 RNL5
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Feb 20, 2026 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Feb 20, 2026 APRE
TEAS SECTION 8 & 9 RECEIVED
Nov 21, 2025 E89R
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Aug 21, 2025 REM2
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Dec 12, 2022 CHAN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Dec 12, 2022 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Dec 12, 2022 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Dec 12, 2022 REAP
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Dec 12, 2022 COAR
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jan 10, 2020 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jan 10, 2020 REAP
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Jul 5, 2016 NA89
REGISTERED AND RENEWED (FOURTH RENEWAL - 10 YRS)
Jul 5, 2016 RNL4
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Jul 5, 2016 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Jul 2, 2016 APRE
TEAS SECTION 8 & 9 RECEIVED
Apr 13, 2016 E89R
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Oct 7, 2015 ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Sep 30, 2015 ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Aug 15, 2012 ASGN
CASE FILE IN TICRS
Jan 26, 2009 CFIT
REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
Mar 26, 2007 RNL3
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Mar 26, 2007 89AG
ASSIGNED TO PARALEGAL
Mar 26, 2007 PLGL
ASSIGNED TO PARALEGAL
Mar 21, 2007 PLGL
REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Dec 26, 2006 89AF
PAPER RECEIVED
Dec 26, 2006 MAIL
REGISTERED - SEC. 8 (6-YR) ACCEPTED
Oct 17, 2006 8.OK
ASSIGNED TO PARALEGAL
Oct 15, 2006 PLGL
AMENDMENT UNDER SECTION 7 - PROCESSED
Sep 21, 2006 A7OK
ASSIGNED TO PARALEGAL
Aug 24, 2006 PLGL
REGISTERED - SEC. 8 (6-YR) FILED
Aug 21, 2006 8.AF
TEAS SECTION 8 RECEIVED
Aug 21, 2006 ES8R
SEC 7 REQUEST FILED
Aug 18, 2006 AMD7
PAPER RECEIVED
Aug 18, 2006 MAIL
REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Oct 10, 1996 RNL2
REGISTERED - SEC. 9 FILED/CHECK RECORD FOR SEC. 8
Jun 21, 1996 9.AF
REGISTERED - SEC. 9 FILED/CHECK RECORD FOR SEC. 8
Jun 21, 1996 9.AF
REGISTERED AND RENEWED (FIRST RENEWAL - 20 YRS)
Aug 21, 1976 REN1

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