BETTERLOCAL
LIVE

Serial Number

98483895

Owner

Butler/Till, Inc.

Attorney

Anthony V. Lupo

Filing Date

Apr 4, 2024

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BETTERLOCAL Trademark

Serial Number: 98483895

BETTERLOCAL is a trademark filed by Butler/Till, Inc. on April 4, 2024. The trademark is classified under Class 9 (Computers & Electronics), Class 42 (Computer & Scientific), Class 35 (Advertising & Business). The application is currently pending registration.

Owner Contact Info

Butler/Till, Inc. (5 trademarks)

260 E. Broad St.
Rochester, NY 14604

Entity Type: 03

Trademark Details

Filing Date

April 4, 2024

Registration Date

Not Registered

Published for Opposition

December 24, 2024

Goods & Services

Advertising, marketing and promotion services for regional, national and global brands through the development of marketing strategies by means of analytical marketing leveraging competitive research, marketing forecasting, business data analysis, data management and discovery being analyzing and compiling business data for market research purposes, marketing consulting related to the use of technology to analyze data to generate insights for marketing decisions and analyzing and compiling data for measuring the performance of advertising campaigns using a marketing measurement framework, scenario planning and return on investment calculators; Media buying advice, namely, advising the client how much media time, and at what times the client should be purchasing advertising; Marketing services, namely, developing marketing strategies for consumers through development of the advertising content of digital advertisements; Marketing services, namely, the development of marketing strategies for consumers through developing integrated media leveraging marketing and paid media tactics being pay-per-click advertising, programmatic placement advertising, search engine optimization for sales promotion, production of video recordings for marketing purposes and development of advertising campaigns for social media and print media; consultation services, namely, creative and strategic consultation regarding development and production of marketing campaigns for others; market research consultation; Development of marketing campaigns for others; Marketing services in the field of conversion rate optimization (CRO), namely, developing marketing strategies and concepts featuring offers and coupons to increase customer conversion, conducting market surveys, provision of marketing reports, statistical evaluations of marketing data and analyzing and compiling data for measuring the performance of advertising campaigns

Downloadable software for administering and organizing marketing programs and campaigns in the nature of project management and data analysis in the field of marketing

Software as a service (SAAS) services featuring software for administering and organizing marketing programs and campaigns in the nature of project management and data analysis in the field of marketing, creating online landing pages and websites, providing website support for third parties in the nature of analyzing website performance, traffic, and the activity of site visitors, analyzing and collecting data from websites for third parties; Designing and developing websites in the field of marketing for others

Filing History

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Feb 19, 2026 EXRA
SOU EXTENSION 2 GRANTED
Feb 18, 2026 EX2G
SOU EXTENSION 2 FILED
Feb 18, 2026 EXT2
SOU TEAS EXTENSION RECEIVED
Feb 18, 2026 EEXT
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Aug 19, 2025 EXRA
SOU EXTENSION 1 GRANTED
Aug 18, 2025 EX1G
SOU EXTENSION 1 FILED
Aug 18, 2025 EXT1
SOU TEAS EXTENSION RECEIVED
Aug 18, 2025 EEXT
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Feb 18, 2025 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Dec 24, 2024 NPUB
PUBLISHED FOR OPPOSITION
Dec 24, 2024 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Dec 18, 2024 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Nov 30, 2024 CNSA
TEAS/EMAIL CORRESPONDENCE ENTERED
Nov 25, 2024 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Nov 25, 2024 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Nov 25, 2024 TROA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Oct 23, 2024 GNRN
NON-FINAL ACTION E-MAILED
Oct 23, 2024 GNRT
NON-FINAL ACTION WRITTEN
Oct 23, 2024 CNRT
ASSIGNED TO EXAMINER
Oct 17, 2024 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Sep 11, 2024 NWOS
NEW APPLICATION ENTERED
Apr 4, 2024 NWAP