TrademarkDir
BETTER WAY
LIVE

Serial Number

73006720

Owner

HOSTESS BRANDS, INC.

First Use Date

Aug 12, 1972

Filing Date

Nov 19, 1973

Add to watchlist:

No watchlists yet
+ Create New Watchlist
View on USPTO

BETTER WAY Trademark

Serial Number: 73006720 • Registration: 1015403

BETTER WAY is a trademark filed by HOSTESS BRANDS, INC. on November 19, 1973. The trademark is classified under Class 30 (Staple Foods). The application is currently registered and active.

Owner Contact Info

HOSTESS BRANDS, INC. (280 trademarks)

SUITE 600, 6031 CONNECTION DRIVE
IRVING, TX 75039

Entity Type: 03

INTERSTATE BRANDS COMPANY-LICENSING CO. (103 trademarks)

12 EAST ARMOUR BOULEVARD
KANSAS CITY, MO 64111

Entity Type: 03

INTERSTATE BAKERIES CORPORATION (378 trademarks)

12 EAST ARMOUR BOULEVARD.
KANSAS CITY, MO 64111

Entity Type: 03

LEWIS BROTHERS BAKERIES, INCORPORATED (272 trademarks)

500 N. FULTON AVENUE
EVANSVILLE, IN 47710

Entity Type: 03

REICH, EGON (4 trademarks)

NEWPORT BEACH, CA 92660

Entity Type: 01

Trademark Details

Filing Date

November 19, 1973

Registration Date

July 8, 1975

First Use Anywhere

August 12, 1972

First Use in Commerce

August 12, 1972

Filing History

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Oct 23, 2024 EWAF
TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Oct 23, 2024 EWAF
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Oct 23, 2024 TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Oct 23, 2024 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Oct 23, 2024 ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Oct 23, 2024 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Oct 23, 2024 REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Oct 23, 2024 REAP
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Oct 4, 2024 NA89
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Oct 4, 2024 NA89
REGISTERED AND RENEWED (FOURTH RENEWAL - 10 YRS)
Oct 4, 2024 RNL4
REGISTERED AND RENEWED (FOURTH RENEWAL - 10 YRS)
Oct 4, 2024 RNL4
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Oct 4, 2024 89AG
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Oct 4, 2024 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Oct 4, 2024 APRE
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Oct 4, 2024 APRE
TEAS SECTION 8 & 9 RECEIVED
Jul 15, 2024 E89R
TEAS SECTION 8 & 9 RECEIVED
Jul 15, 2024 E89R
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Jul 8, 2024 REM2
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Jul 8, 2024 REM2
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
May 11, 2021 CHAN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
May 11, 2021 CHAN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
May 11, 2021 TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
May 11, 2021 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
May 11, 2021 ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
May 11, 2021 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
May 11, 2021 REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
May 11, 2021 REAP
TEAS CHANGE OF OWNER ADDRESS RECEIVED
May 11, 2021 COAR
TEAS CHANGE OF OWNER ADDRESS RECEIVED
May 11, 2021 COAR
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Dec 10, 2014 TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Dec 10, 2014 TCCA
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Nov 17, 2014 NA89
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Nov 17, 2014 NA89
REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
Nov 17, 2014 RNL3
REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
Nov 17, 2014 RNL3
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Nov 17, 2014 89AG
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Nov 17, 2014 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Nov 17, 2014 APRE
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Nov 17, 2014 APRE
TEAS SECTION 8 & 9 RECEIVED
Oct 31, 2014 E89R
TEAS SECTION 8 & 9 RECEIVED
Oct 31, 2014 E89R
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Jan 15, 2014 ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Jan 15, 2014 ASGN
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Dec 18, 2013 ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Dec 18, 2013 ASCK
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Dec 2, 2009 ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Dec 2, 2009 ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Nov 25, 2009 ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Nov 25, 2009 ASGN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
May 15, 2008 TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
May 15, 2008 TCCA
REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Feb 26, 2005 RNL2
REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Feb 26, 2005 RNL2
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Feb 26, 2005 89AG
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Feb 26, 2005 89AG
POST REGISTRATION ACTION MAILED NO RESPONSE REQUIRED
Feb 26, 2005 PRAN
POST REGISTRATION ACTION MAILED NO RESPONSE REQUIRED
Feb 26, 2005 PRAN
REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Nov 8, 2004 89AF
REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Nov 8, 2004 89AF
REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Nov 8, 2004 89AF
REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Nov 8, 2004 89AF
PAPER RECEIVED
Nov 8, 2004 MAIL
PAPER RECEIVED
Nov 8, 2004 MAIL
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Aug 17, 1995 RNL1
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Aug 17, 1995 RNL1
RESPONSE RECEIVED TO POST REG. ACTION
Jun 19, 1995 RRPR
RESPONSE RECEIVED TO POST REG. ACTION
Jun 19, 1995 RRPR
POST REGISTRATION ACTION MAILED - SEC. 9
Apr 7, 1995 PRA9
POST REGISTRATION ACTION MAILED - SEC. 9
Apr 7, 1995 PRA9
REGISTERED - SEC. 9 FILED/CHECK RECORD FOR SEC. 8
Feb 3, 1995 9.AF
REGISTERED - SEC. 9 FILED/CHECK RECORD FOR SEC. 8
Feb 3, 1995 9.AF
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Jun 16, 1981 C15A
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Jun 16, 1981 C15A

Related Trademarks

More from this Owner

GO-LO-FO

GO-LO-FO

GO-LO-FO

GO-LO-FO

GO-FO

GO-FO

GO-FO

GO-FO

SPECIAL RECIPE BREAD NUTTY OAT FAMILY BAKERS SINCE 1925 1/2 LOAF logo

SPECIAL RECIPE BREAD NUTTY OAT FAMILY BAKERS SINCE 1925 1/2 LOAF

SPECIAL RECIPE BREAD HAWAIIAN FAMILY BAKERS SINCE 1925 ½ LOAF logo

SPECIAL RECIPE BREAD HAWAIIAN FAMILY BAKERS SINCE 1925 ½ LOAF