BETSY PRICE GUARANTEE
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BETSY PRICE GUARANTEE Trademark

Serial Number: 99944032

BETSY PRICE GUARANTEE is a trademark filed by Better Home & Finance Holding Company on July 16, 2026. The trademark is classified under Class 36 (Insurance & Financial), Class 42 (Computer & Scientific). The application is currently pending registration.

Owner Contact Info

Better Home & Finance Holding Company (3 trademarks)

175 Greenwich Street, FL 57
New York, NY 10007

Entity Type: 03

Trademark Details

Filing Date

July 16, 2026

Registration Date

Not Registered

Goods & Services

Providing on-line non-downloadable software using artificial intelligence (AI) for answering calls, emails, website inquiries and other communications in the fields of lending and mortgage, and related loan services; Providing on-line non-downloadable software using artificial intelligence (AI) for routing calls, emails, website inquiries and other communications for information in the fields of lending, mortgage, and related loan services; Providing on-line non-downloadable software using artificial intelligence (AI) for routing and answering customer inquiries to loan officers in the fields of lending, mortgage, and related loan services; Providing on-line non-downloadable software using artificial intelligence (AI) for decision-making support for determining loan approval in the fields of lending, mortgage, and related loan services; Providing on-line non-downloadable software using artificial intelligence (AI) for interacting with users through natural language processing to answer inquiries, guide users through the mortgage application process, and make preliminary determinations regarding eligibility and routing applicants to state-licensed home loan officers based on their location, to facilitate decision-making in the fields of lending, mortgage, and related loan services; Providing temporary use of online non-downloadable chatbot software using artificial intelligence (AI) for routing and answering customer inquiries to loan officers in the fields of lending, mortgage, and related loan services; Providing on-line non-downloadable software using artificial intelligence (AI) for the warm transfer of leads to live employees in the fields of lending and mortgage, and related loan services; Providing on-line non-downloadable software using artificial intelligence (AI) for decision-making software for enabling warm transfer of leads to live employees in the fields of lending and mortgage, and related loan services; Providing temporary use of online non-downloadable chatbot software using artificial intelligence (AI) for enabling warm transfer of leads to live employees in the fields of lending and mortgage, and related loan services

Mortgage financing services; Real estate lending services; Real estate financing services

Filing History

APPLICATION FILING RECEIPT MAILED
Jul 16, 2026 MAFR
NEW APPLICATION ENTERED
Jul 16, 2026 NWAP