BEST KEPT SECRET Trademark

Administration of a program for enabling participants to obtain discounts on goods and receive improved services; Administrative processing of purchase orders within the framework of services provided by mail-order companies; Advertising agencies; Advertising agencies, namely, promoting the goods and services of others; Advertising and advertisement services; Advertising and business management consultancy; Advertising and commercial information services, via the internet; Advertising and marketing; Advertising and promotion services and related consulting; Advertising and publicity services; Advertising and publicity services, namely, promoting the goods, services, brand identity and commercial information and news of third parties through print, audio, video, digital and on-line medium; Advertising by transmission of on-line publicity for third parties through electronic communications networks; Advertising consultation; Advertising particularly services for the promotion of goods; Advertising services; Advertising services of a radio and television advertising agency; Advertising through all public communication means; Advertising via electronic media and specifically the internet; Advertising, including promotion of products and services of third parties through sponsoring arrangements and license agreements relating to international sports' events; Advertising, marketing and promotion services; Advice and information about customer services and product management and prices on internet sites in connection with purchases made over the internet; Advice on the analysis of consumer buying habits and needs provided with the help of sensory, quality and quantity-related data; Arranging and conducting marketing promotional events for others; Business information services and appraisals; Business merchandising display services; Business research; Business research and surveys; Business research consultation; Business research services, namely, providing analysis of retail data on specific business locations; Business research using focus groups; Comparison shopping services; Compilation and provision of trade and business price and statistical information; Compilation and systematization of information in databanks; Computerized on-line gift ordering service which matches the gift giver's requirements with the gift recipient's wants and needs; Computerized on-line ordering featuring general merchandise and general consumer goods; Conducting business and market research surveys; Conducting public opinion polls; Connecting buyers and sellers of financial assets; Contests and incentive award programs to promote the sale of products and services of others; Cooperative advertising and marketing; Cooperative advertising and marketing services by way of solicitation, customer service and providing marketing information via websites on a global computer network; Demonstration of goods and services by electronic means, also for the benefit of the so-called teleshopping and homeshopping services; Demonstration of products; Development of marketing strategies and concepts; Direct mail advertising; Direct marketing advertising for others; Dissemination of advertising for others via an on-line communications network on the internet; Dissemination of advertising for others via the Internet; Dissemination of advertising matter; Distribution of advertisements and commercial announcements; Distribution of advertising mail and of advertising supplements attached to regular editions; Distribution of products for advertising purposes; Electronic commerce services, namely, providing information products via telecommunication networks for advertising and sales purposes; Gift registry services; Goods or services price quotations; Information services relating to business matters; Issuing and updating of advertising texts; Issuing gift certificates which may then be redeemed for goods or services; Mail order book clubs; Management and compilation of computerized databases; Management and operation assistance to commercial businesses; Market analysis; Market research; Market research consultation; Market research services; Marketing consulting; Merchandising services for inducing the purchasing public to buy the goods of others through a promotional gift redemption program; On-line advertising and marketing services; On-line advertising on computer communication networks; On-line consignment services whereby goods are received on consignment for auction on an online auction site; On-line posting of rewards for information; On-line retail store services featuring downloadable pre-recorded music and video; On-line retail store services featuring downloadable ring tones; On-line trading services in which seller posts products to be auctioned and bidding is done via the Internet; Online auction services; Online business networking services; Operating on-line marketplaces for sellers of goods and/or services; Organization of internet auctions; Organization of promotions using audiovisual media; Product demonstration; Product merchandising; Promoting the goods and services of others by distributing advertising materials through a variety of methods; Promoting the goods and services of others by means of operating an on-line shopping mall with links to the retail web sites of others; Promoting the goods and services of others by preparing and placing advertisements in an electronic magazine accessed through a global computer network; Promoting the goods and services of others by providing hypertext links to the web sites of others; Promoting the goods and services of others through infomercials played on customer point of purchase television monitors in retail stores; Promoting the goods and services of others through on-line ordering and cataloging of those goods and services; Promoting the goods and services of others through search engine referral traffic analysis and reporting; Promoting the goods and services of others through the distribution of discount cards; Promoting the goods and services of others via a global computer network; Promoting, advertising and marketing of the on-line websites of others; Promotion and marketing services and related consulting; Promotion of business opportunities; Promotion using audiovisual media; Promotion, advertising and marketing of on-line websites; Providing a searchable online advertising guide featuring the goods and services of other on-line vendors on the internet; Providing a web site at which users can offer goods for sale and buy goods offered by others; Providing a web site that enables users to post items for sale through on-line classified advertisements; Providing a web site whereby buyers of goods or services locate and receive quotations from multiple competitive sources and sellers of goods or services identify and bid on multiple new sales opportunities; Providing a web site which features advertisements for the goods and services of others on a global computer network; Providing an on-line commercial information directory on the internet; Providing business information, also via internet, the cable network or other forms of data transfer; Providing business marketing information; Providing consumer product information via the Internet; Providing information about the goods and services of others via the global computer network; Providing on-line directory information services also featuring hyperlinks to other web sites; Providing on-line facilities featuring transaction order entry, order directing and order confirmation services to customers in the field of investing; Providing promotional marketing services to businesses in the broadband and media industries; Providing space at a web site for the advertisement of the goods and services of others; Providing statistical information; Provision of advertising space by electronic means and global information networks; Shoppers' guide information