BENTO
LIVE

Serial Number

98326289

Owner

BACKPACK INTERNET PTY. LTD.

Attorney

Rebecca Kupfer

First Use Date

Apr 18, 2018

Filing Date

Dec 21, 2023

Add to watchlist:

No watchlists yet
View on USPTO

BENTO Trademark

Serial Number: 98326289

BENTO is a trademark filed by BACKPACK INTERNET PTY. LTD. on December 21, 2023. The trademark is classified under Class 9 (Computers & Electronics), Class 42 (Computer & Scientific), Class 35 (Advertising & Business). The application is currently pending registration.

Owner Contact Info

BACKPACK INTERNET PTY. LTD.

9 The Serpentine
Bilgola Beach, NSW 2107 , AU

Entity Type: 99

Trademark Details

Filing Date

December 21, 2023

Registration Date

Not Registered

First Use Anywhere

April 18, 2018

First Use in Commerce

April 18, 2018

Goods & Services

Downloadable computer software for email marketing, marketing automation, email deliverability, and customer relationship management; Downloadable computer software programs for email marketing, marketing automation, email deliverability, and customer relationship management; Downloadable computer software for customer database management; Computer software products, namely, downloadable computer software for email marketing, marketing automation, email deliverability, and customer relationship management; Packaged software, namely, recorded computer software for email marketing, marketing automation, email deliverability, and customer relationship management; Downloadable computer software applications for sending targeted email and SMS to customers at scale, creating automations based on user behaviour and purchases, and chatting live with customers; Downloadable computer software for data processing used in email marketing, marketing automation, email deliverability, and customer relationship management; Downloadable data communication software for storing marketing contacts; Downloadable communications processing computer software, namely, computer software for storing marketing contacts; Downloadable interactive computer software for use in email marketing, marketing automation, email deliverability, and customer relationship management; Electronic publications, namely, journals, newsletters, articles, blogs, and e-books featuring business and marketing information recorded on computer media; Downloadable multimedia files containing video relating to business and marketing information; Downloadable multimedia files containing artwork relating to business and marketing information

Platform as a Service (PaaS) featuring computer software platforms for email marketing, marketing automation, email deliverability, and customer relationship management; Online provision of non-downloadable web-based applications, namely, providing temporary use of a non-downloadable web application for sending targeted email and SMS to customers at scale, creating automations based on user behaviour and purchases, and chatting live with customers; Online provision of non-downloadable web-based software, namely, providing a web site featuring temporary use of non-downloadable software for email marketing, marketing automation, email deliverability, and customer relationship management; Software as a service (SaaS) services featuring software for email marketing, marketing automation, email deliverability, and customer relationship management; Hosting of software as a service (SaaS) services, namely, hosting software for use by others for email marketing, marketing automation, email deliverability, and customer relationship management; Providing temporary use of online non-downloadable software for email marketing, marketing automation, email deliverability, and customer relationship management; Hosting of weblogs, namely, hosting of blogs; Artificial intelligence consultancy, namely, technology consultation in the field of artificial intelligence (AI); Commercial art and graphic art designing; Computer software development; Computer software programming services for others; Design of computer software; Information technology (IT) support services, namely, troubleshooting of computer software problems; Software creation, namely, software design and development; Technical support services, namely, troubleshooting of computer software problems; Updating of computer software; Writing of computer software

Advertising services; Advertising agency services; Advertising analysis; Advertising services provided over the internet; Advertising services provided via a data base; Advisory services relating to advertising; Business advice; Business advice relating to advertising; Business advisory services; Business consultancy; Providing business intelligence services; Compilation of advertisements for use as web pages on the internet; Compilation of business information into computer databases; Compiling indexes of information for commercial or advertising purposes; Consultancy regarding advertising communications strategies; Consultancy regarding public relations communications strategies; Consultancy relating to advertising; Consultancy relating to business promotion, namely, consultancy relating to promoting, advertising and marketing of businesses; Copy writing for advertising and promotional purposes; Development of advertising concepts; Development of advertising plans, namely, development of advertising concepts; Document preparation, namely, preparing business reports and market analysis reports; Electronic advertising services, namely, advertising via electronic media and specifically the internet; Electronic data processing, namely, systematization of information into computer databases; Electronic publication of publicity texts; Information services relating to advertising; Information services relating to business matters; Business administration relating to marketing; Business advice relating to marketing; Consumer profiling for commercial or marketing purposes; Development of marketing concepts; Development of marketing plans; Market assessment services; Marketing consulting, namely, development of marketing campaigns for others; Marketing services; Marketing advisory services; Marketing agency services, namely, marketing the goods and services of others; Preparation of market analysis reports; Market analysis services; Marketing analysis; Consultancy relating to marketing; Market assessment consultancy; Marketing consultancy; Consumer marketing research information services; Providing marketing information; Advice relating to marketing management; Marketing advisory services, namely, marketing management advice; Placing of advertisements for others; Planning of marketing strategies, namely, marketing plan development; Planning services for advertising; Planning services for marketing studies, namely, development of marketing studies; Preparation of marketing plans, namely, marketing plan development; Preparation of publicity material, namely, writing of publicity texts; Preparation of reports for marketing; Preparation of advertisements for others; Preparation of advertising material for others; Preparing of advertisements for others; Product marketing services for others; Production of advertising material; Production of visual advertising matter; Advertising services for the promotion of businesses of others; Promotional advertising services; Promotional marketing services; Provision of advertising information; Provision of advice relating to marketing; Provision of information relating to marketing; Marketing services in the nature of search engine optimisation services for sales promotion; Targeted marketing services; Business consultancy services relating to marketing; Marketing research; Providing on-line web directory services featuring hyperlinks to the websites of others; all of the aforementioned services for email marketing, marketing automation, email deliverability, and customer relationship management

Filing History

TEAS/EMAIL CORRESPONDENCE ENTERED
May 27, 2026 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
May 27, 2026 CRFA
TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED
May 27, 2026 ERSI
REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Feb 11, 2026 RCSC
REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Aug 15, 2025 RCSC
NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
Feb 14, 2025 GNS3
LETTER OF SUSPENSION E-MAILED
Feb 14, 2025 GNSL
SUSPENSION LETTER WRITTEN
Feb 14, 2025 CNSL
TEAS/EMAIL CORRESPONDENCE ENTERED
Jan 14, 2025 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Jan 14, 2025 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Jan 14, 2025 TROA
APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED
Oct 15, 2024 XELG
APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED
Oct 15, 2024 XELR
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Jul 25, 2024 GNRN
NON-FINAL ACTION E-MAILED
Jul 25, 2024 GNRT
NON-FINAL ACTION WRITTEN
Jul 25, 2024 CNRT
ASSIGNED TO EXAMINER
Jul 22, 2024 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Apr 3, 2024 NWOS
NEW APPLICATION ENTERED
Dec 21, 2023 NWAP