TrademarkDir
BENEFIT
LIVE

Serial Number

73760869

Owner

MAKE A FACE, INC.

Attorney

Sarah Bruno

First Use Date

Oct 5, 1988

Filing Date

Oct 31, 1988

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BENEFIT Trademark

Serial Number: 73760869 • Registration: 1582141

BENEFIT is a trademark filed by MAKE A FACE, INC. on October 31, 1988. The trademark is classified under Class 3 (Cosmetics & Cleaning). The application is currently registered and active.

Owner Contact Info

MAKE A FACE, INC. (11 trademarks)

SAN FRANCISCO, CA 94108

Entity Type: 03

BENEFIT COMETICS,LLC

225 Bush Street, 20th Floor
San Francisco, CA 94104

Entity Type: 16

Trademark Details

Filing Date

October 31, 1988

Registration Date

February 13, 1990

First Use Anywhere

October 5, 1988

First Use in Commerce

October 5, 1988

Published for Opposition

November 21, 1989

Goods & Services

COSMETICS, NAMELY, CLEANSING CREAMS, NIGHT CREAMS, FACIAL CREAMS, SKIN FRESHENERS, ASTRINGENTS, MASQUES OR FACIAL PACKS, [BATH OILS, PERFUMED BATH OILS, COLOGNES] EYE SHADOW, MASCARA, LIPSTICK, LIP GLOSS, ROUGE, LIQUID ROUGE, BODY LOTIONS, SUN TAN LOTION AND SUN TAN ULTRAVIOLET BLOCK

Filing History

TEAS CHANGE OF CORRESPONDENCE RECEIVED
Oct 7, 2025 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Oct 7, 2025 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Oct 7, 2025 REAP
TEAS VOLUNTARY AMENDMENT RECEIVED
Oct 6, 2025 PARI
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Apr 5, 2020 NA89
REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
Apr 4, 2020 RNL3
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Apr 4, 2020 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Apr 4, 2020 APRE
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Feb 10, 2020 TCCA
TEAS SECTION 8 & 9 RECEIVED
Feb 10, 2020 E89R
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Feb 13, 2019 REM2
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Dec 8, 2015 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Dec 8, 2015 COAR
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Aug 17, 2015 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Aug 17, 2015 COAR
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Mar 5, 2014 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Mar 5, 2014 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Oct 15, 2010 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Oct 15, 2010 COAR
AMENDMENT UNDER SECTION 7 - PROCESSED
Oct 20, 2009 A7OK
ASSIGNED TO PARALEGAL
Oct 20, 2009 PLGL
REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Oct 20, 2009 RNL2
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Oct 20, 2009 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Oct 18, 2009 APRE
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Oct 7, 2009 APRE
SEC 7 REQUEST FILED
Sep 4, 2009 AMD7
REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Sep 4, 2009 89AF
REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Sep 4, 2009 89AF
SEC 7 REQUEST FILED
Sep 4, 2009 AMD7
PAPER RECEIVED
Sep 4, 2009 MAIL
CASE FILE IN TICRS
Dec 8, 2008 CFIT
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Dec 20, 2005 COAR
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Sep 8, 2000 RNL1
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Sep 8, 2000 89AG
REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Feb 3, 2000 89AF
POST REGISTRATION ACTION CORRECTION
Feb 3, 2000 XXXX
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Jun 5, 1996 C15A
REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Oct 26, 1995 815F
REGISTERED-PRINCIPAL REGISTER
Feb 13, 1990 R.PR
PUBLISHED FOR OPPOSITION
Nov 21, 1989 PUBO
NOTICE OF PUBLICATION
Oct 20, 1989 NPUB
APPROVED FOR PUB - PRINCIPAL REGISTER
Sep 8, 1989 CNSA
CORRESPONDENCE RECEIVED IN LAW OFFICE
Jul 24, 1989 CRFA
NON-FINAL ACTION MAILED
Jan 24, 1989 CNRT
ASSIGNED TO EXAMINER
Dec 7, 1988 DOCK

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