BELLY
LIVE

Serial Number

86104500

Owner

MOBIVITY, INC.

Attorney

Mary L. Shapiro

First Use Date

Dec 14, 2011

Filing Date

Oct 29, 2013

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BELLY Trademark

Serial Number: 86104500 • Registration: 5020000

BELLY is a trademark filed by MOBIVITY, INC. on October 29, 2013. The trademark is classified under Class 35 (Advertising & Business). The application is currently registered and active.

Owner Contact Info

MOBIVITY, INC. (17 trademarks)

58 W. BUFFALO STREET, SUITE 200
CHANDLER, AZ 85225

Entity Type: 03

Belly, Inc. (20 trademarks)

600 West Chicago Avenue
Chicago, IL 60654

Entity Type: 03

Trademark Details

Filing Date

October 29, 2013

Registration Date

August 16, 2016

First Use Anywhere

December 14, 2011

First Use in Commerce

December 14, 2011

Published for Opposition

May 31, 2016

Goods & Services

Marketing and Advertising services, namely, promoting the goods and services of others through providing interactive websites, marketing and print materials and related training; promoting the goods and services of others through providing applications and mobile, online and cloud-based software; promoting the goods and services of others through providing electronic communications and electronic communication management; providing incentive reward and loyalty programs to promote the goods and services of others; promoting the goods and services of others by providing management and dissemination of discounts, coupons, specials, promotions, special offerings, samples, rebates, rewards, incentives, awards, and loyalty credit; Business Services, namely, business monitoring and consulting services, business analytics services, namely, obtaining and tracking customer data, analyzing, modeling, and reporting customer information, maintaining consumer-related data; business consulting services in the field of customer targeting, acquisition, engagement and retention; Providing a website for conducting consumer incentive programs to promote the sale of goods and service of others, loyalty reward program, location-based discounts, product and services offers and samples, tracking and earning loyalty rewards, providing a website for improving customer outcomes, increasing revenue opportunities and gaining competitive advantage by connecting merchants with their customers and other merchants, providing a website for engaging, obtaining and retaining customers, merchant, retail and business analytics; providing a website for evaluating, tracking, and managing information on business performance and customers; providing a website for conducting advertising, marketing and business research services; providing a website used for customer acquisition and brand recognition by connecting businesses and their customers to and through social media networks

Filing History

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Aug 16, 2025 REM2
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Mar 3, 2023 NA85
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Mar 3, 2023 C15A
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Mar 3, 2023 APRE
TEAS SECTION 8 & 15 RECEIVED
Aug 16, 2022 E815
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Aug 16, 2021 REM1
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
May 12, 2020 CHAN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
May 12, 2020 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
May 12, 2020 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
May 12, 2020 REAP
TEAS CHANGE OF OWNER ADDRESS RECEIVED
May 12, 2020 COAR
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Apr 29, 2020 ASGN
REGISTERED-PRINCIPAL REGISTER
Aug 16, 2016 R.PR
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
May 31, 2016 NPUB
PUBLISHED FOR OPPOSITION
May 31, 2016 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
May 11, 2016 NONP
LAW OFFICE PUBLICATION REVIEW COMPLETED
Apr 26, 2016 PREV
APPROVED FOR PUB - PRINCIPAL REGISTER
Apr 16, 2016 CNSA
EXAMINER'S AMENDMENT ENTERED
Apr 15, 2016 XAEC
ASSIGNED TO LIE
Apr 15, 2016 ALIE
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Apr 15, 2016 GNEN
EXAMINERS AMENDMENT E-MAILED
Apr 15, 2016 GNEA
EXAMINERS AMENDMENT -WRITTEN
Apr 15, 2016 CNEA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Feb 19, 2016 GNRN
NON-FINAL ACTION E-MAILED
Feb 19, 2016 GNRT
NON-FINAL ACTION WRITTEN
Feb 19, 2016 CNRT
PREVIOUS ALLOWANCE COUNT WITHDRAWN
Feb 11, 2016 ZZZX
WITHDRAWN FROM PUB - OG REVIEW QUERY
Nov 24, 2015 PBCR
LAW OFFICE PUBLICATION REVIEW COMPLETED
Nov 9, 2015 PREV
APPROVED FOR PUB - PRINCIPAL REGISTER
Nov 9, 2015 CNSA
REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Jul 31, 2015 RCSC
REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Jan 29, 2015 RCSC
ASSIGNED TO LIE
Jan 29, 2015 ALIE
NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
Jul 8, 2014 GNS3
LETTER OF SUSPENSION E-MAILED
Jul 8, 2014 GNSL
SUSPENSION LETTER WRITTEN
Jul 8, 2014 CNSL
TEAS/EMAIL CORRESPONDENCE ENTERED
Jun 30, 2014 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Jun 29, 2014 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Jun 29, 2014 TROA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Feb 12, 2014 GNRN
NON-FINAL ACTION E-MAILED
Feb 12, 2014 GNRT
NON-FINAL ACTION WRITTEN
Feb 12, 2014 CNRT
ASSIGNED TO EXAMINER
Feb 11, 2014 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Nov 6, 2013 NWOS
NEW APPLICATION ENTERED
Nov 1, 2013 NWAP