BELLY
LIVE

Serial Number

86102477

Owner

MOBIVITY, INC.

Attorney

Mary L. Shapiro

First Use Date

Dec 14, 2011

Filing Date

Oct 26, 2013

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BELLY Trademark

Serial Number: 86102477 • Registration: 4906921

BELLY is a trademark filed by MOBIVITY, INC. on October 26, 2013. The trademark is classified under Class 42 (Computer & Scientific). The application is currently registered and active.

Owner Contact Info

MOBIVITY, INC. (17 trademarks)

58 W. BUFFALO STREET, SUITE 200
CHANDLER, AZ 85225

Entity Type: 03

Belly, Inc. (20 trademarks)

600 West Chicago Avenue
Chicago, IL 60654

Entity Type: 03

Trademark Details

Filing Date

October 26, 2013

Registration Date

March 1, 2016

First Use Anywhere

December 14, 2011

First Use in Commerce

December 14, 2011

Published for Opposition

December 15, 2015

Goods & Services

Computer services, namely, providing online or cloud-based used software for conducting customer incentive programs, loyalty reward programs, location-based discounts, offers and samples or trials, tracking and earning loyalty rewards, interacting with other users and merchants, engaging, obtaining and retaining customers, merchant, retail, and business analytics, evaluating, tracking, and managing information on business performance and customers; computer services, namely, providing online or cloud-based software used for providing advertising, marketing and research services; computer services, namely, providing online or cloud-based software used for integrating with other social media service providers and for acquiring customers; Application Service Provider (ASP) featuring software that provides customizable consumer incentive programs, allows users to participate in loyalty reward programs, provides information and allows users to access location-based discounts, offers and samples or trials, allows users to track and earn loyalty rewards, allows users to interact with other users and merchants, engages and obtains new and retains existing customers, provides merchant, retail and business analytics, provides evaluating, tracking, and managing information on business performance and customers, provides advertising, marketing and research services, provides integration with other social media service providers, and provides a method to acquire customers

Filing History

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Mar 2, 2025 REM2
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Jul 30, 2021 NA85
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Jul 30, 2021 C15A
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Jul 30, 2021 APRE
TEAS SECTION 8 & 15 RECEIVED
Mar 30, 2021 E815
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Mar 1, 2021 REM1
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
May 12, 2020 CHAN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
May 12, 2020 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
May 12, 2020 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
May 12, 2020 REAP
TEAS CHANGE OF OWNER ADDRESS RECEIVED
May 12, 2020 COAR
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Apr 29, 2020 ASGN
REGISTERED-PRINCIPAL REGISTER
Mar 1, 2016 R.PR
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Dec 15, 2015 NPUB
PUBLISHED FOR OPPOSITION
Dec 15, 2015 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Nov 25, 2015 NONP
LAW OFFICE PUBLICATION REVIEW COMPLETED
Nov 9, 2015 PREV
APPROVED FOR PUB - PRINCIPAL REGISTER
Nov 9, 2015 CNSA
REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Jul 31, 2015 RCSC
REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Jan 29, 2015 RCSC
ASSIGNED TO LIE
Jan 29, 2015 ALIE
NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
Jul 8, 2014 GNS3
LETTER OF SUSPENSION E-MAILED
Jul 8, 2014 GNSL
SUSPENSION LETTER WRITTEN
Jul 8, 2014 CNSL
TEAS/EMAIL CORRESPONDENCE ENTERED
Jun 30, 2014 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Jun 29, 2014 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Jun 29, 2014 TROA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Feb 12, 2014 GNRN
NON-FINAL ACTION E-MAILED
Feb 12, 2014 GNRT
NON-FINAL ACTION WRITTEN
Feb 12, 2014 CNRT
ASSIGNED TO EXAMINER
Feb 11, 2014 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Nov 2, 2013 NWOS
NEW APPLICATION ENTERED
Oct 30, 2013 NWAP