BELLA Trademark

Downloadable mobile applications to allow customers to access online bank information and transact bank and bank-related business, namely, namely, manage their bank accounts, manage their debit and credit cards and usage, conduct bank transactions, seek banking and investment advice; Downloadable computer application software for mobile phones and other handheld devices, namely, software for enabling consumers to access and manage their bank accounts, manage their debit and credit cards and usage, conduct bank transactions, seek investment advice, complete banking related intents and actions, provide data regarding preferences to customize their experience with the application, receive information and promotions from their bank relating to their preferences and to provide a concierge service to consumers; Downloadable computer software for creating a personalized banking experience, namely, concierge and banking services to consumers about customized products and services based on consumer preferences and data that consumers share; Downloadable computer software using artificial intelligence, text recognition and natural language understanding for communicating with online banking customers; Downloadable mobile applications to facilitate interaction with customers in the digital engagement, conversational commerce, messaging, artificial intelligence, bots and automation, and customer engagement fields; Downloadable computer software for processing electronic payments to and from others that may be downloaded from a global computer network and/or recorded on computer media; Authentication software for authenticating account holder identification in the field of digital and online banking that may be downloaded from a global computer network and/or recorded on computer media; Downloadable computer software used to process mobile payments; Downloadable computer software for use in contactless transactions with retailers, merchants, and vendors via mobile devices used to process mobile payments; Downloadable computer software for transmitting, processing, facilitating, verifying, and authenticating credit and debit card information and transaction and payment information; Downloadable computer software for ensuring the security of mobile payments, of contactless transactions with retailers, merchants and vendors via mobile devices, and of credit and debit card information; Downloadable computer software for the storage, transmission, verification, and authentication of credit and debit card and other payment and transaction information

Electronic messaging services; Instant messaging services; Interactive online communication services, namely, providing on-line facilities for real-time interaction with consumers for on-line customer service and concierge service via bots, artificial intelligence, automations and live support

Online personal concierge services for others comprising making requested personal arrangements and reservations and providing customer-specific information to meet individual needs

Software as a service (SAAS) services featuring software for enabling consumers to access and manage their bank accounts, manage their debit and credit cards and usage, conduct bank transactions, seek investment advice, complete banking related intents and actions, provide data regarding preferences to customize their experience with the application and receive promotions from their bank regarding their preferences and to provide a concierge service to consumers; Software as a service (SAAS) services featuring software for enabling a personalized banking experience, namely, concierge and banking services to consumers about customized products and services based on consumer preferences and data that consumers share; Software as a service (SAAS) services featuring software for web-based access to applications and services; Software as a service (SAAS) services featuring software for using artificial intelligence, text recognition and natural language understanding for communicating with online banking customers; Software as a service (SAAS) services featuring software for providing interactive message services for customers; Software as a service (SAAS) services featuring software for facilitating interaction, connections, and conversations between users in the digital engagement, conversational commerce, messaging, artificial intelligence, bots and automation, and customer engagement; Software as a service (SAAS) services featuring software for online social networking; Software as a service (SAAS) services featuring software for concierge service in the nature of providing personalized and customized communications, customer support, and features and offers based on consumer preferences and data collected from the user; Providing temporary use of on-line non-downloadable authentication software for controlling access to and communications with computers and computer networks; Software as a Service (SaaS) services featuring software for processing electronic payments to and from others; Software as a Service (SaaS) services featuring software for authentication; Software as a Service (SaaS) services featuring software for processing mobile payments; Software as a Service (SaaS) services featuring software for use in contactless transactions with retailers, merchants, and vendors via mobile devices used to process mobile payments; Software as a Service (SaaS) services featuring software for transmitting, processing, facilitating, verifying, and authenticating credit and debit card information and transaction and payment information; Software as a Service (SaaS) services featuring software for ensuring the security of mobile payments, of contactless transactions with retailers, merchants and vendors via mobile devices, and of credit and debit card information; Software as a Service (SaaS) services featuring software for the storage, transmission, verification, and authentication of credit and debit card and other payment and transaction information; Software as a service (SAAS) services featuring software for web-based access to applications and services for managing bank accounts, managing debit and credit cards and usage, conducting bank transactions, and seeking banking and investment advice; Software as a service (SAAS) services featuring software for enabling a personalized banking experience with respect to managing bank accounts, managing debit and credit cards and usage, conducting bank transactions, and seeking banking and investment advice