LIVE

Serial Number

86465354

Owner

LG H&H CO., LTD.

Attorney

Michael T. Smith

First Use Date

Mar 3, 2015

Filing Date

Nov 26, 2014

Add to watchlist:

No watchlists yet

+ Create New Watchlist

View on USPTO

BELIF BELIEVE IN TRUTH THE TRUE CREAM Trademark

Serial Number: 86465354 • Registration: 4978917

BELIF BELIEVE IN TRUTH THE TRUE CREAM is a trademark filed by LG H&H CO., LTD. on November 26, 2014. The trademark is classified under Class 3 (Cosmetics & Cleaning). The application is currently registered and active.

Trademark Classes

Class 3 - Cosmetics & Cleaning

Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring

Owner Contact Info

LG H&H CO., LTD.

98, Huam-ro, Jung-gu
Seoul 04637 , KR

Entity Type: 03

LG HOUSEHOLD & HEALTH CARE LTD. (734 trademarks)

20, YOIDO-DONG, YOUNGDUNGPO-GU
SEOUL 150-721 , KR

Entity Type: 03

Legal Representation

Attorney of Record

Michael T. Smith

8,666 trademarks filed View all →

Correspondence Address

Michael T. Smith Birch Stewart Kolasch & Birch, LLP

2600 Park Tower Drive, Suite 600

Vienna, VA 22180

United States

Trademark Details

Filing Date

November 26, 2014

Registration Date

June 14, 2016

First Use Anywhere

March 3, 2015

First Use in Commerce

March 3, 2015

Published for Opposition

February 24, 2015

Goods & Services

Cosmetics

Filing History

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Jun 25, 2026 NA89

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Jun 25, 2026 RNL1

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Jun 25, 2026 89AG

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jun 25, 2026 APRE

TEAS SECTION 8 & 9 RECEIVED

Apr 23, 2026 E89R

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Dec 17, 2025 TCCA

TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS

Dec 17, 2025 ECDR

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Dec 17, 2025 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Dec 17, 2025 REAP

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Dec 17, 2025 CHAN

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Dec 17, 2025 COAR

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Jun 14, 2025 REM2

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jan 12, 2024 TCCA

TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED

Jan 12, 2024 EWOR

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jan 12, 2024 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jan 12, 2024 REAP

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jan 12, 2024 CHAN

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jan 12, 2024 COAR

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Dec 27, 2023 ASGN

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Dec 26, 2022 NA85

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Dec 26, 2022 C15A

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Dec 26, 2022 APRE

TEAS SECTION 8 & 15 RECEIVED

Jun 13, 2022 E815

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Mar 17, 2022 TCCA

TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS

Mar 17, 2022 ECDR

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Mar 17, 2022 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Mar 17, 2022 REAP

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jan 13, 2022 CHAN

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jan 13, 2022 TCCA

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Jan 13, 2022 EWAF

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jan 13, 2022 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jan 13, 2022 REAP

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jan 13, 2022 COAR

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Jun 14, 2021 REM1

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Apr 9, 2019 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Apr 9, 2019 REAP

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Mar 27, 2018 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Mar 27, 2018 REAP

REGISTERED-PRINCIPAL REGISTER

Jun 14, 2016 R.PR

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

May 12, 2016 SUNA

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

May 11, 2016 CNPR

STATEMENT OF USE PROCESSING COMPLETE

Apr 22, 2016 SUPC

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Apr 14, 2016 AITU

USE AMENDMENT FILED

Mar 11, 2016 IUAF

TEAS STATEMENT OF USE RECEIVED

Mar 11, 2016 EISU

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Aug 1, 2015 EXRA

SOU EXTENSION 1 GRANTED

Jul 30, 2015 EX1G

SOU EXTENSION 1 FILED

Jul 30, 2015 EXT1

SOU TEAS EXTENSION RECEIVED

Jul 30, 2015 EEXT

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Apr 21, 2015 NOAM

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Feb 24, 2015 NPUB

PUBLISHED FOR OPPOSITION

Feb 24, 2015 PUBO

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Feb 4, 2015 NONP

LAW OFFICE PUBLICATION REVIEW COMPLETED

Jan 20, 2015 PREV

APPROVED FOR PUB - PRINCIPAL REGISTER

Jan 15, 2015 CNSA

EXAMINER'S AMENDMENT ENTERED

Jan 15, 2015 XAEC

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

Jan 15, 2015 GNEN

EXAMINERS AMENDMENT E-MAILED

Jan 15, 2015 GNEA

EXAMINERS AMENDMENT -WRITTEN

Jan 15, 2015 CNEA

ASSIGNED TO EXAMINER

Jan 14, 2015 DOCK

PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED

Dec 17, 2014 AMPX

ASSIGNED TO LIE

Dec 10, 2014 ALIE

NOTICE OF PSEUDO MARK E-MAILED

Dec 5, 2014 MPMK

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Dec 4, 2014 NWOS

TEAS VOLUNTARY AMENDMENT RECEIVED

Dec 1, 2014 PARI

NEW APPLICATION ENTERED

Nov 29, 2014 NWAP

Related Trademarks

More from this Owner

Serial #97497319

SOORYEHAN WATERTHISTLE

CELESTIV

More in Same Class

DABKINS

MAGIFF

PSC PERSONALIZED SKIN CARE

HAIR MELANIN SYSTEM

G GREEN MAMA SOAPS

HOSPITECTURE