BELIF BELIEVE IN TRUTH
LIVE

Serial Number

86329636

Owner

LG HOUSEHOLD & HEALTH CARE LTD.

Attorney

Michael T. Smith

Filing Date

Jul 7, 2014

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BELIF BELIEVE IN TRUTH Trademark

Serial Number: 86329636 • Registration: 4758827

BELIF BELIEVE IN TRUTH is a trademark filed by LG HOUSEHOLD & HEALTH CARE LTD. on July 7, 2014. The trademark is classified under Class 3 (Cosmetics & Cleaning). The application is currently registered and active.

Owner Contact Info

LG HOUSEHOLD & HEALTH CARE LTD. (734 trademarks)

20, YOIDO-DONG, YOUNGDUNGPO-GU
SEOUL 150-721 , KR

Entity Type: 03

LG H&H Co., LTD. (760 trademarks)

58, Saemunan-ro,

Entity Type: 03

Trademark Details

Filing Date

July 7, 2014

Registration Date

June 23, 2015

Published for Opposition

September 9, 2014

Goods & Services

Skin milk lotions; perfumes; cleansing creams; bath soap; lipsticks; facial essences in the nature of essential oils; shampoos; eye shadows; toothpaste; common toilet water; hair colorants; soap powder; false eyelashes; false nails; tissues impregnated with cosmetic lotions; liquid soap; non-medicated bath and beauty care cosmetics with elecampane; hair rinses; hair spray; hair mousse; hair essence in the nature of perfumed oils for hair; sunscreen lotions; depilatories; color-removing preparations for hair; mouth washes, not for medical purposes; dental rinses, non-medicated; foundation creams; cheek colors; blushers; eyeliner; nail polish; cosmetic nutritional creams; nail decolorants; beauty masks; mask pack for cosmetic purposes; cosmetic soaps; baby oil; lip gloss; lip balm; massage cream; body lotions; hair gel; non-medicated protective protections for lips; after-shave lotions; shaving foam; shaving creams; deodorants for personal use; fumigation preparations; lavender oil; rose oil; mint extract sold as a component of perfumery; vanilla perfumery; depilatory; bath gels; shower gels; body scrubs; massage oil; preparations for dental bleaching; cosmetic nourishing creams; liquid rouge; mascaras; massage gel; enamel for manicure; varnish-removing preparations; hair drying preparations; non-medicated hair preservation treatment preparations for cosmetic purposes; hair waving preparations; additives for cosmetic baths; badian essence, namely, essential oils of badian; vanishing creams; bath oil; cosmetic bath powder; baby powder; perfumed powder; dandruff lotions, not for medical treatment; dandruff creams, not for medical treatment; bath salts, non-medicated; cosmetic sun milk lotions; sunscreen creams; cosmetic sun oils; suntanning preparations; nail colorants; cosmetic skin fresheners; eye make-up removers; medicated creams, not for medical treatment, namely, medicated cream soaps; medicated toilet water, not for medical treatment; eau de cologne; lip brighteners; lip neutralizers, namely, non-medicated lip care preparations; lip conditioners; cold creams; solid powder for compacts; depilatory wax; permanent wave preparations; neutralizers for permanent waving; face powder; potpourri perfume; skin whitening creams; hand creams; hair glaze; hair dressing preparations; hair lacquers; hair lotions; hair moisturizers; hair conditioners; hair creams; hair tonic; make-up powder; astringents for cosmetic purposes; body creams; cleansing foams; cleansing lotions; lip pencils; shower cologne; eau de toilet; toilet water for exfoliate; creams for exfoliate; essence, namely, concentrated essential oil liquids for cosmetics; cosmetic preparations for slimming purposes; incense sticks; adhesives for affixing false hair; cotton sticks for cosmetic purposes; adhesives for cosmetic purposes; cotton wool for cosmetic purposes; beauty soaps; paper soaps; cream soaps; body cleanser; shaving soap; soap for foot perspiration; deodorant soap; almond soap; medicated soap, not for medical treatment; breath freshening sprays; tooth powders; films impregnated with cosmetic lotions; cosmetic films for removing oil; cosmetic paper for removing oil; dental bleaching patches; preparations for cleaning dentures; cosmetics; common toilet soaps; dental bleaching gels; dental bleaching creams; dental bleaching pencils; fragrances for personal use; hand cleaners; hand cleaning preparations

Filing History

TEAS CHANGE OF CORRESPONDENCE RECEIVED
Dec 17, 2025 TCCA
TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
Dec 17, 2025 ECDR
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Dec 17, 2025 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Dec 17, 2025 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Dec 17, 2025 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Dec 17, 2025 COAR
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Sep 9, 2025 NA89
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Sep 9, 2025 RNL1
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Sep 9, 2025 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Sep 8, 2025 APRE
TEAS SECTION 8 & 9 RECEIVED
May 8, 2025 E89R
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Jun 23, 2024 REM2
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jan 12, 2024 TCCA
TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED
Jan 12, 2024 EWOR
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jan 12, 2024 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jan 12, 2024 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Jan 12, 2024 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Jan 12, 2024 COAR
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Dec 27, 2023 ASGN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Mar 17, 2022 TCCA
TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
Mar 17, 2022 ECDR
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Mar 17, 2022 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Mar 17, 2022 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Jan 13, 2022 CHAN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jan 13, 2022 TCCA
TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Jan 13, 2022 EWAF
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jan 13, 2022 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jan 13, 2022 REAP
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Jan 13, 2022 COAR
NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED
Apr 9, 2021 NAS8
REGISTERED - SEC. 8 (6-YR) ACCEPTED
Apr 9, 2021 8.OK
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Apr 9, 2021 APRE
TEAS SECTION 8 RECEIVED
Jan 15, 2021 ES8R
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Jun 23, 2020 REM1
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Apr 9, 2019 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Apr 9, 2019 REAP
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Mar 28, 2018 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Mar 28, 2018 REAP
REGISTERED-PRINCIPAL REGISTER
Jun 23, 2015 R.PR
1(B) BASIS DELETED; PROCEED TO REGISTRATION
Feb 10, 2015 DP1B
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Jan 15, 2015 AITU
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Dec 17, 2014 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Dec 17, 2014 REAP
NOTICE OF ALLOWANCE CANCELLED
Nov 25, 2014 IUCN
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Nov 25, 2014 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Nov 25, 2014 REAP
TEAS POST PUBLICATION AMENDMENT RECEIVED
Nov 25, 2014 EPPA
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Nov 4, 2014 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Sep 9, 2014 NPUB
PUBLISHED FOR OPPOSITION
Sep 9, 2014 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Aug 20, 2014 NONP
LAW OFFICE PUBLICATION REVIEW COMPLETED
Aug 3, 2014 PREV
APPROVED FOR PUB - PRINCIPAL REGISTER
Aug 3, 2014 CNSA
ASSIGNED TO EXAMINER
Aug 3, 2014 DOCK
PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED
Jul 25, 2014 AMPX
ASSIGNED TO LIE
Jul 18, 2014 ALIE
NOTICE OF DESIGN SEARCH CODE E-MAILED
Jul 11, 2014 MDSC
TEAS VOLUNTARY AMENDMENT RECEIVED
Jul 10, 2014 PARI
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Jul 10, 2014 NWOS
NEW APPLICATION ENTERED
Jul 10, 2014 NWAP