TrademarkDir
BELIF BELIEVE IN TRUTH
LIVE

Serial Number

86326574

Owner

LG H&H Co., LTD.

Attorney

Michael T. Smith

Filing Date

Jul 2, 2014

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BELIF BELIEVE IN TRUTH Trademark

Serial Number: 86326574 • Registration: 4843824

BELIF BELIEVE IN TRUTH is a trademark filed by LG H&H Co., LTD. on July 2, 2014. The trademark is classified under Class 35 (Advertising & Business). The application is currently registered and active.

Owner Contact Info

LG H&H Co., LTD. (763 trademarks)

58, Saemunan-ro,

Entity Type: 03

LG HOUSEHOLD & HEALTH CARE LTD. (734 trademarks)

20, YOIDO-DONG, YOUNGDUNGPO-GU
SEOUL 150-721 , KR

Entity Type: 03

Trademark Details

Filing Date

July 2, 2014

Registration Date

November 3, 2015

Published for Opposition

August 18, 2015

Goods & Services

retail store services featuring cosmetics; retail store services featuring shampoos; retail store services featuring soaps for personal use; retail store services featuring soaps, not for personal use; retail store services featuring body cleansers; [ retail store services featuring dentifrices; ] retail store services featuring hair care preparations for cosmetic purposes; [ retail store services featuring toothbrushes; ] retail store services featuring perfumes; retail store services featuring body care preparations for cosmetic purposes; wholesale store services featuring cosmetics; wholesale store services featuring shampoos; wholesale store services featuring soaps for personal use; wholesale store services featuring soaps, not for personal use; wholesale store services featuring body cleansers; [ wholesale store services featuring dentifrices; ] wholesale store services featuring hair care preparations for cosmetic purposes; [ wholesale store services featuring toothbrushes; ] wholesale store services featuring perfumes; wholesale store services featuring body care preparations for cosmetic purposes

Filing History

TEAS CHANGE OF CORRESPONDENCE RECEIVED
Dec 17, 2025 TCCA
TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
Dec 17, 2025 ECDR
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Dec 17, 2025 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Dec 17, 2025 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Dec 17, 2025 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Dec 17, 2025 COAR
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Aug 28, 2025 NA89
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Aug 28, 2025 RNL1
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Aug 28, 2025 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Aug 28, 2025 APRE
TEAS SECTION 8 & 9 RECEIVED
Apr 22, 2025 E89R
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Nov 3, 2024 REM2
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jan 12, 2024 TCCA
TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED
Jan 12, 2024 EWOR
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jan 12, 2024 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jan 12, 2024 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Jan 12, 2024 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Jan 12, 2024 COAR
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Dec 27, 2023 ASGN
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Oct 22, 2022 NA85
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Oct 22, 2022 C15A
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Oct 22, 2022 APRE
TEAS SECTION 8 & 15 RECEIVED
Apr 25, 2022 E815
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Mar 17, 2022 TCCA
TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
Mar 17, 2022 ECDR
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Mar 17, 2022 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Mar 17, 2022 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Jan 13, 2022 CHAN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jan 13, 2022 TCCA
TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Jan 13, 2022 EWAF
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jan 13, 2022 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jan 13, 2022 REAP
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Jan 13, 2022 COAR
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Nov 3, 2020 REM1
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Apr 9, 2019 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Apr 9, 2019 REAP
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Mar 27, 2018 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Mar 27, 2018 REAP
REGISTERED-PRINCIPAL REGISTER
Nov 3, 2015 R.PR
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Aug 18, 2015 NPUB
PUBLISHED FOR OPPOSITION
Aug 18, 2015 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Jul 29, 2015 NONP
LAW OFFICE PUBLICATION REVIEW COMPLETED
Jul 13, 2015 PREV
APPROVED FOR PUB - PRINCIPAL REGISTER
Jul 7, 2015 CNSA
TEAS/EMAIL CORRESPONDENCE ENTERED
Jul 6, 2015 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Jul 6, 2015 CRFA
TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED
Jun 26, 2015 ERSI
NOTIFICATION OF INQUIRY AS TO SUSPENSION E-MAILED
Feb 5, 2015 GNS2
INQUIRY TO SUSPENSION E-MAILED
Feb 5, 2015 GNSI
SUSPENSION INQUIRY WRITTEN
Feb 5, 2015 CNSI
SUSPENSION CHECKED - TO ATTORNEY FOR ACTION
Feb 4, 2015 RCCK
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Dec 17, 2014 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Dec 17, 2014 REAP
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Nov 25, 2014 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Nov 25, 2014 REAP
NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
Aug 3, 2014 GNS3
LETTER OF SUSPENSION E-MAILED
Aug 3, 2014 GNSL
SUSPENSION LETTER WRITTEN
Aug 3, 2014 CNSL
ASSIGNED TO EXAMINER
Aug 3, 2014 DOCK
PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED
Jul 16, 2014 AMPX
ASSIGNED TO LIE
Jul 15, 2014 ALIE
NOTICE OF DESIGN SEARCH CODE E-MAILED
Jul 9, 2014 MDSC
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Jul 8, 2014 NWOS
TEAS VOLUNTARY AMENDMENT RECEIVED
Jul 7, 2014 PARI
NEW APPLICATION ENTERED
Jul 5, 2014 NWAP

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