BELIEVE BY BRILLIANCE Trademark
Serial Number: 88982764 • Registration: 6512499
BELIEVE BY BRILLIANCE is a trademark filed by
WALMART APOLLO, LLC
on February 26, 2020. The trademark is classified under Class 14 (Jewelry), Class 25 (Clothing), Class 26 (Fancy Goods).
The application is currently registered and active.
Trademark Classes
Owner Contact Info
Legal Representation
Correspondence Address
Danica Acosta
1 Customer Drive, MS 0215
Bentonville, AR 72716
United States
Trademark Details
Filing Date
February 26, 2020
Registration Date
October 5, 2021
Published for Opposition
June 23, 2020
Goods & Services
Bobby pins; Hair accessories, namely, snap clips; Hair barrettes
Bridal headpieces in the nature of tiaras
Headbands
Filing History
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jul 16, 2025 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jul 16, 2025 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jul 16, 2025 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Jul 16, 2025 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Jul 16, 2025 COAR
REGISTERED-PRINCIPAL REGISTER
Oct 5, 2021 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Aug 31, 2021 SUNA
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Aug 28, 2021 CNPR
STATEMENT OF USE PROCESSING COMPLETE
Aug 25, 2021 SUPC
DIVISIONAL PROCESSING COMPLETE
Aug 25, 2021 DPCC
USE AMENDMENT FILED
Aug 18, 2021 IUAF
DIVISIONAL REQUEST RECEIVED
Aug 18, 2021 DRRR
TEAS REQUEST TO DIVIDE RECEIVED
Aug 18, 2021 ERTD
TEAS STATEMENT OF USE RECEIVED
Aug 18, 2021 EISU
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
May 27, 2021 EXRA
SOU EXTENSION 1 GRANTED
May 26, 2021 EX1G
CASE ASSIGNED TO INTENT TO USE PARALEGAL
May 25, 2021 AITU
NOTICE OF REVIVAL - E-MAILED
Apr 29, 2021 NREV
SOU EXTENSION RECEIVED WITH TEAS PETITION
Apr 28, 2021 TPEX
PETITION TO REVIVE-GRANTED
Apr 28, 2021 PETG
TEAS PETITION TO REVIVE RECEIVED
Apr 28, 2021 PROA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Apr 27, 2021 TCCA
ABANDONMENT NOTICE E-MAILED - NO USE STATEMENT FILED
Mar 22, 2021 MAB6
ABANDONMENT - NO USE STATEMENT FILED
Mar 22, 2021 ABN6
SOU EXTENSION 1 FILED
Feb 18, 2021 EXT1
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Aug 18, 2020 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Jun 23, 2020 NPUB
PUBLISHED FOR OPPOSITION
Jun 23, 2020 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Jun 3, 2020 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
May 15, 2020 CNSA
ASSIGNED TO EXAMINER
May 15, 2020 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Mar 4, 2020 NWOS
NEW APPLICATION ENTERED
Mar 3, 2020 NWAP
