TrademarkDir
BELIEVE BY BRILLIANCE
LIVE

Serial Number

85734931

Owner

WALMART APOLLO, LLC

Attorney

Danica Acosta

First Use Date

Feb 26, 2013

Filing Date

Sep 21, 2012

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BELIEVE BY BRILLIANCE Trademark

Serial Number: 85734931 • Registration: 4538735

BELIEVE BY BRILLIANCE is a trademark filed by WALMART APOLLO, LLC on September 21, 2012. The trademark is classified under Class 14 (Jewelry). The application is currently registered and active.

Owner Contact Info

WALMART APOLLO, LLC (2,395 trademarks)

702 SW 8TH STREET
BENTONVILLE, AR 72716

Entity Type: 16

J. Homan USA LLC (12 trademarks)

23 Green Street, Suite 309
Huntington, NY 11743

Entity Type: 16

WAL-MART STORES, INC. (2,404 trademarks)

702 S.W. 8TH STREET
BENTONVILLE, AR 72716

Entity Type: 03

Trademark Details

Filing Date

September 21, 2012

Registration Date

May 27, 2014

First Use Anywhere

February 26, 2013

First Use in Commerce

February 26, 2013

Published for Opposition

February 26, 2013

Goods & Services

jewelry

Filing History

TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jul 16, 2025 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jul 16, 2025 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jul 16, 2025 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Jul 16, 2025 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Jul 16, 2025 COAR
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Jul 22, 2024 NA89
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Jul 22, 2024 RNL1
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Jul 22, 2024 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Jul 22, 2024 APRE
TEAS SECTION 8 & 9 RECEIVED
Apr 26, 2024 E89R
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
May 27, 2023 REM2
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Oct 18, 2019 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Oct 18, 2019 REAP
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Jul 13, 2019 NA85
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Jul 13, 2019 C15A
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Jul 12, 2019 APRE
TEAS CHANGE OF CORRESPONDENCE RECEIVED
May 30, 2019 TCCA
TEAS SECTION 8 & 15 RECEIVED
May 30, 2019 E815
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
May 27, 2019 REM1
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Apr 25, 2018 ASGN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Dec 13, 2017 TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Oct 26, 2016 TCCA
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Nov 19, 2014 ASGN
REGISTERED-PRINCIPAL REGISTER
May 27, 2014 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Apr 24, 2014 SUNA
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Apr 7, 2014 CNPR
STATEMENT OF USE PROCESSING COMPLETE
Mar 18, 2014 SUPC
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Mar 11, 2014 AITU
USE AMENDMENT FILED
Feb 10, 2014 IUAF
TEAS STATEMENT OF USE RECEIVED
Feb 10, 2014 EISU
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Oct 24, 2013 EXRA
SOU EXTENSION 1 GRANTED
Oct 22, 2013 EX1G
SOU EXTENSION 1 FILED
Oct 22, 2013 EXT1
SOU TEAS EXTENSION RECEIVED
Oct 22, 2013 EEXT
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Apr 23, 2013 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Feb 26, 2013 NPUB
PUBLISHED FOR OPPOSITION
Feb 26, 2013 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Feb 6, 2013 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Jan 17, 2013 CNSA
ASSIGNED TO EXAMINER
Jan 17, 2013 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Sep 25, 2012 NWOS
NEW APPLICATION ENTERED
Sep 25, 2012 NWAP

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