TrademarkDir
BELIEVE
LIVE

Serial Number

72272068

Owner

DIVERSEY, INC.

Attorney

Brandie Farren Sullivan

First Use Date

Mar 9, 1967

Filing Date

May 22, 1967

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View on USPTO

BELIEVE Trademark

Serial Number: 72272068 • Registration: 0837728

BELIEVE is a trademark filed by DIVERSEY, INC. on May 22, 1967. The trademark is classified under Class 3 (Cosmetics & Cleaning). The application is currently registered and active.

Owner Contact Info

DIVERSEY, INC. (500 trademarks)

Trademark Legal Department
Fort Mill, SC 29708

Entity Type: 03

S. C. JOHNSON & SON, INC.

RACINE, WI 53403

Entity Type: 03

JOHNSONDIVERSEY, INC.

STURTEVANT, WI 531770902

Entity Type: 03

Trademark Details

Filing Date

May 22, 1967

Registration Date

October 31, 1967

First Use Anywhere

March 9, 1967

First Use in Commerce

March 9, 1967

Goods & Services

POLISHING PREPARATIONS, AND POLISHING PREPARATIONS WITH CLEANING PROPERTIES FOR USE ON HARD AND FLEXIBLE SURFACES

Filing History

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
May 4, 2026 ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Dec 5, 2025 ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Dec 5, 2025 ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Jul 4, 2024 ASCK
TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Oct 5, 2023 EWAF
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Oct 5, 2023 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Oct 5, 2023 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Oct 5, 2023 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Oct 5, 2023 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Oct 5, 2023 COAR
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Aug 2, 2023 ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Jul 19, 2023 ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Jul 12, 2023 ASCK
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Nov 20, 2018 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Nov 20, 2018 REAP
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Feb 21, 2018 ASCK
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Oct 10, 2017 NA89
REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
Oct 10, 2017 RNL3
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Oct 10, 2017 89AG
TEAS SECTION 8 & 9 RECEIVED
Oct 9, 2017 E89R
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Mar 10, 2010 ASGN
CASE FILE IN TICRS
Feb 5, 2009 CFIT
REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Oct 31, 2007 RNL2
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Oct 31, 2007 89AG
ASSIGNED TO PARALEGAL
Oct 29, 2007 PLGL
TEAS SECTION 8 & 9 RECEIVED
Oct 23, 2007 E89R
REGISTERED AND RENEWED (FIRST RENEWAL - 20 YRS)
Oct 31, 1987 REN1
REGISTERED - SEC. 9 FILED/CHECK RECORD FOR SEC. 8
Aug 3, 1987 9.AF

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