BELAY
LIVE

Serial Number

99049822

Owner

Belay Guidance Company

Attorney

Erica L. Tritt

First Use Date

Nov 7, 2023

Filing Date

Feb 20, 2025

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BELAY Trademark

Serial Number: 99049822 • Registration: 8019178

BELAY is a trademark filed by Belay Guidance Company on February 20, 2025. The trademark is classified under Class 41 (Education & Entertainment). The application is currently registered and active.

Owner Contact Info

Belay Guidance Company

1266 West Paces Ferry Road
Atlanta, GA 30327

Entity Type: 03

Trademark Details

Filing Date

February 20, 2025

Registration Date

November 11, 2025

First Use Anywhere

November 7, 2023

First Use in Commerce

November 7, 2023

Published for Opposition

September 23, 2025

Goods & Services

Providing online non-downloadable videos in the fields of parenting regarding children's mental health and wellness and children's mental health and wellness; educational services, namely, providing online instruction in the field of parenting regarding children's mental health and wellness and children's mental health and wellness; providing an on-line computer database of information in the field of parenting concerning education of children; coaching in the field of parenting regarding children's mental health and wellness and children's mental health and wellness; providing a website featuring information in the field of parenting concerning education of children; providing a website featuring online newsletters and non-downloadable videos in the fields of educational research, educational tools, and coaching in the field of parenting regarding children's mental health and wellness and children's mental health and wellness; educational services, namely, providing on-line quizzes in the field of parenting regarding children's mental health and wellness and children's mental health and wellness

Filing History

NOTICE OF REGISTRATION CONFIRMATION EMAILED
Nov 11, 2025 NRCC
REGISTERED-PRINCIPAL REGISTER
Nov 11, 2025 R.PR
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Sep 23, 2025 NPUB
PUBLISHED FOR OPPOSITION
Sep 23, 2025 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Sep 17, 2025 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Aug 24, 2025 CNSA
TEAS/EMAIL CORRESPONDENCE ENTERED
Aug 18, 2025 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Aug 18, 2025 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Aug 18, 2025 TROA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Aug 7, 2025 GNRN
NON-FINAL ACTION E-MAILED
Aug 7, 2025 GNRT
NON-FINAL ACTION WRITTEN
Aug 7, 2025 CNRT
ASSIGNED TO EXAMINER
Jul 26, 2025 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Jul 17, 2025 NWOS
APPLICATION FILING RECEIPT MAILED
Feb 20, 2025 MAFR
NEW APPLICATION ENTERED
Feb 20, 2025 NWAP