LIVE

Serial Number

77631261

Owner

Behr Process Corporation

Attorney

Kirk W. Rudolph

First Use Date

Apr 1, 2009

Filing Date

Dec 11, 2008

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BEHR PREMIUM PLUS ULTRA Trademark

Serial Number: 77631261 • Registration: 3758949

BEHR PREMIUM PLUS ULTRA is a trademark filed by Behr Process Corporation on December 11, 2008. The trademark is classified under Class 2 (Paints). The application is currently registered and active.

Trademark Classes

Class 2 - Paints

Paints, varnishes, lacquers; preservatives against rust and against deterioration of wood

Owner Contact Info

Behr Process Corporation

1801 East St. Andrew Place
Santa Ana, CA 92705

Entity Type: 03

BEHR PROCESS LLC (105 trademarks)

1801 E. ST. ANDREW PLACE
SANTA ANA, CA 92705-5044

Entity Type: 16

Legal Representation

Attorney of Record

Kirk W. Rudolph

315 trademarks filed View all →

Correspondence Address

Kirk W. Rudolph MASCO CORPORATION

17450 COLLEGE PARKWAY

LIVONIA, MI 48152

United States

Trademark Details

Filing Date

December 11, 2008

Registration Date

March 9, 2010

First Use Anywhere

April 1, 2009

First Use in Commerce

April 1, 2009

Published for Opposition

March 17, 2009

Goods & Services

PAINTS, NAMELY, INTERIOR PAINTS

Filing History

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Apr 14, 2026 EWAF

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Apr 14, 2026 TCCA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Apr 14, 2026 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Apr 14, 2026 REAP

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Apr 14, 2026 CHAN

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Apr 14, 2026 COAR

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Jun 20, 2024 ASGN

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

May 15, 2020 NA89

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

May 15, 2020 RNL1

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

May 15, 2020 89AG

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

May 15, 2020 APRE

TEAS SECTION 8 & 9 RECEIVED

Mar 9, 2020 E89R

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Mar 9, 2019 REM2

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Sep 28, 2017 TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jun 30, 2017 TCCA

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - MAILED

Apr 30, 2015 NA85

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Apr 30, 2015 C15A

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Apr 30, 2015 APRE

TEAS SECTION 8 & 15 RECEIVED

Apr 17, 2015 E815

REGISTERED-PRINCIPAL REGISTER

Mar 9, 2010 R.PR

LAW OFFICE REGISTRATION REVIEW COMPLETED

Jan 29, 2010 REGV

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Jan 29, 2010 CNPR

STATEMENT OF USE PROCESSING COMPLETE

Jan 12, 2010 SUPC

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Jan 12, 2010 AITU

USE AMENDMENT FILED

Nov 23, 2009 IUAF

TEAS STATEMENT OF USE RECEIVED

Nov 23, 2009 EISU

NOA MAILED - SOU REQUIRED FROM APPLICANT

Jun 9, 2009 NOAM

PUBLISHED FOR OPPOSITION

Mar 17, 2009 PUBO

NOTICE OF PUBLICATION

Feb 25, 2009 NPUB

LAW OFFICE PUBLICATION REVIEW COMPLETED

Feb 12, 2009 PREV

ASSIGNED TO LIE

Feb 12, 2009 ALIE

APPROVED FOR PUB - PRINCIPAL REGISTER

Feb 3, 2009 CNSA

EXAMINER'S AMENDMENT MAILED

Jan 30, 2009 CNEA

EXAMINER'S AMENDMENT ENTERED

Jan 30, 2009 XAEC

EXAMINERS AMENDMENT -WRITTEN

Jan 30, 2009 CNEA

ASSIGNED TO EXAMINER

Jan 29, 2009 DOCK

NOTICE OF DESIGN SEARCH CODE MAILED

Dec 16, 2008 MDSM

NEW APPLICATION ENTERED

Dec 15, 2008 NWAP

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