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Serial Number

97026916

Owner

Behr Process Corporation

Attorney

Kirk W. Rudolph

First Use Date

Nov 4, 2021

Filing Date

Sep 14, 2021

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BEHR PREMIUM Trademark

Serial Number: 97026916 • Registration: 8223030

BEHR PREMIUM is a trademark filed by Behr Process Corporation on September 14, 2021. The trademark is classified under Class 2 (Paints). The application is currently registered and active.

Trademark Classes

Class 2 - Paints

Paints, varnishes, lacquers; preservatives against rust and against deterioration of wood

Owner Contact Info

Behr Process Corporation

1801 East St. Andrew Place
Santa Ana, CA 92705

Entity Type: 03

BEHR PROCESS LLC (105 trademarks)

1801 E. ST. ANDREW PLACE
SANTA ANA, CA 92705-5044

Entity Type: 16

Legal Representation

Attorney of Record

Kirk W. Rudolph

363 trademarks filed View all →

Correspondence Address

Kirk W. Rudolph MASCO CORPORATION

17450 COLLEGE PARKWAY

LIVONIA, MI 48152

United States

Trademark Details

Filing Date

September 14, 2021

Registration Date

April 21, 2026

First Use Anywhere

November 4, 2021

First Use in Commerce

November 4, 2021

Published for Opposition

January 10, 2023

Goods & Services

Paints; Varnish; Glazes; Paint primers; Paint sealers; Coatings in the nature of stains; Coatings, namely, stains and clear finishes for exterior and interior use on a variety of substrates; Tints for architectural paints and pigmented coatings for interior and exterior use; Wood stains; tinting base for mixing paints

Filing History

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Apr 21, 2026 NRCC

REGISTERED-PRINCIPAL REGISTER

Apr 21, 2026 R.PR

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Mar 31, 2026 SUNA

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Mar 31, 2026 CNPR

STATEMENT OF USE PROCESSING COMPLETE

Mar 12, 2026 SUPC

USE AMENDMENT FILED

Mar 6, 2026 IUAF

TEAS STATEMENT OF USE RECEIVED

Mar 6, 2026 EISU

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Mar 3, 2026 EWAF

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Mar 3, 2026 TCCA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Mar 3, 2026 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Mar 3, 2026 REAP

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Jan 17, 2026 EXRA

SOU EXTENSION 5 GRANTED

Jan 17, 2026 EX5G

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Jan 16, 2026 AITU

SOU EXTENSION 5 FILED

Aug 29, 2025 EXT5

SOU TEAS EXTENSION RECEIVED

Aug 29, 2025 EEXT

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Mar 8, 2025 EXRA

SOU EXTENSION 4 GRANTED

Mar 7, 2025 EX4G

SOU EXTENSION 4 FILED

Mar 7, 2025 EXT4

SOU TEAS EXTENSION RECEIVED

Mar 7, 2025 EEXT

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Sep 4, 2024 EXRA

SOU EXTENSION 3 GRANTED

Sep 4, 2024 EX3G

SOU EXTENSION 3 FILED

Sep 4, 2024 EXT3

SOU TEAS EXTENSION RECEIVED

Sep 4, 2024 EEXT

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Jun 20, 2024 ASGN

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Mar 9, 2024 EXRA

SOU EXTENSION 2 GRANTED

Mar 7, 2024 EX2G

SOU EXTENSION 2 FILED

Mar 7, 2024 EXT2

SOU TEAS EXTENSION RECEIVED

Mar 7, 2024 EEXT

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Sep 9, 2023 EXRA

SOU EXTENSION 1 GRANTED

Sep 7, 2023 EX1G

SOU EXTENSION 1 FILED

Sep 7, 2023 EXT1

SOU TEAS EXTENSION RECEIVED

Sep 7, 2023 EEXT

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Mar 7, 2023 NOAM

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Jan 10, 2023 NPUB

PUBLISHED FOR OPPOSITION

Jan 10, 2023 PUBO

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Dec 21, 2022 NONP

APPROVED FOR PUB - PRINCIPAL REGISTER

Dec 5, 2022 CNSA

EXAMINER'S AMENDMENT ENTERED

Dec 5, 2022 XAEC

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

Dec 5, 2022 GNEN

EXAMINERS AMENDMENT E-MAILED

Dec 5, 2022 GNEA

EXAMINERS AMENDMENT -WRITTEN

Dec 5, 2022 CNEA

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Jun 8, 2022 GNRN

NON-FINAL ACTION E-MAILED

Jun 8, 2022 GNRT

NON-FINAL ACTION WRITTEN

Jun 8, 2022 CNRT

ASSIGNED TO EXAMINER

May 30, 2022 DOCK

NOTICE OF DESIGN SEARCH CODE E-MAILED

Oct 21, 2021 MDSM

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Oct 20, 2021 NWOS

NEW APPLICATION ENTERED

Sep 17, 2021 NWAP

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