LIVE

Serial Number

73751592

Owner

BEHR PROCESS LLC

Attorney

Kirk W. Rudolph

First Use Date

Jan 10, 1980

Filing Date

Sep 12, 1988

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BEHR Trademark

Serial Number: 73751592 • Registration: 1551547

BEHR is a trademark filed by BEHR PROCESS LLC on September 12, 1988. The trademark is classified under Class 2 (Paints), Class 3 (Cosmetics & Cleaning). The application is currently registered and active.

Trademark Classes

Class 2 - Paints

Paints, varnishes, lacquers; preservatives against rust and against deterioration of wood

Class 3 - Cosmetics & Cleaning

Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring

Owner Contact Info

BEHR PROCESS LLC (105 trademarks)

1801 E. ST. ANDREW PLACE
SANTA ANA, CA 92705-5044

Entity Type: 16

BEHR PROCESS CORPORATION (262 trademarks)

Santa Ana, CA 92705

Entity Type: 03

Legal Representation

Attorney of Record

Kirk W. Rudolph

363 trademarks filed View all →

Correspondence Address

Kirk W. Rudolph MASCO CORPORATION

17450 COLLEGE PARKWAY

LIVONIA, MI 48152

United States

Trademark Details

Filing Date

September 12, 1988

Registration Date

August 15, 1989

First Use Anywhere

January 10, 1980

First Use in Commerce

January 10, 1980

Published for Opposition

May 23, 1989

Goods & Services

PAINT REMOVING PREPARATION

PAINT, STAIN, VARNISH, TINTING BASE IN THE NATURE OF A PAINT, SEALER IN THE NATURE OF A PAINT AND LACQUER

Filing History

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Apr 14, 2026 EWAF

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Apr 14, 2026 TCCA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Apr 14, 2026 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Apr 14, 2026 REAP

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Apr 14, 2026 CHAN

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Apr 14, 2026 COAR

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Jun 20, 2024 ASGN

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Aug 29, 2019 NA89

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

Aug 29, 2019 RNL2

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Aug 29, 2019 89AG

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Aug 29, 2019 APRE

TEAS SECTION 8 & 9 RECEIVED

Jul 22, 2019 E89R

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Aug 15, 2018 REM2

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Sep 28, 2017 TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jun 30, 2017 TCCA

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Sep 12, 2009 RNL1

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Sep 12, 2009 89AG

ASSIGNED TO PARALEGAL

Aug 19, 2009 PLGL

TEAS SECTION 8 & 9 RECEIVED

Aug 17, 2009 E89R

CASE FILE IN TICRS

Sep 8, 2008 CFIT

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Aug 12, 2002 TCCA

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Jun 26, 1995 C15A

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

Nov 9, 1994 815F

REGISTERED-PRINCIPAL REGISTER

Aug 15, 1989 R.PR

PUBLISHED FOR OPPOSITION

May 23, 1989 PUBO

NOTICE OF PUBLICATION

Apr 22, 1989 NPUB

APPROVED FOR PUB - PRINCIPAL REGISTER

Feb 22, 1989 CNSA

CORRESPONDENCE RECEIVED IN LAW OFFICE

Feb 9, 1989 CRFA

NON-FINAL ACTION MAILED

Dec 2, 1988 CNRT

ASSIGNED TO EXAMINER

Dec 1, 1988 DOCK

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