BEHIND THE CURTAINS Trademark

Providing temporary use of non-downloadable game software via a website; Providing temporary use of online non-downloadable game software; Providing subscription-based temporary use of non-downloadable cloud-based software for accessing and participating in a promotional sweepstakes program; Providing temporary use of on-line non-downloadable software and applications for accessing and participating in a promotional sweepstakes program; Providing temporary use of a non-downloadable web application for accessing and participating in a promotional sweepstakes program; Platform as a service (PAAS) featuring computer software platforms for integrating third-party gaming content into a promotional sweepstakes program; Software as a service (SAAS) services featuring software for tracking promotional sweepstakes entries and prize balances

Entertainment services, namely, providing online electronic games; Entertainment services, namely, providing online video games; Entertainment in the nature of conducting online computer sweepstakes games; Entertainment services in the nature of production of promotional sweepstakes programs and games; Sweepstake services provided over a global computer network; Entertainment services, namely, conducting contests; Arranging of contests featuring promotional sweepstakes

Promoting the sale of goods and services of others by means of administering a customer incentive award program featuring promotional sweepstakes entry points earned in connection with retail purchases of such goods and services of others, namely, pre-recorded and downloadable digital music; Promoting the sale of goods and services of others by means of contests and incentive award programs; Incentive award programs to promote the sale of products and services of others; Arranging and conducting incentive reward programs to promote the sale of pre-recorded and downloadable digital music

Downloadable software in the nature of a mobile application for accessing and participating in promotional sweepstakes and prize entertainment games; Downloadable game software for use on mobile phones, smart phones, tablets, and personal computers; Interactive computer kiosk systems comprised primarily of computers, computer hardware, computer peripherals, and computer touchscreens for use in providing access to promotional sweepstakes and prize entertainment games