BEAUTY THE NATURAL WAY
LIVE

Serial Number

87582517

Owner

ALTERITY CONCEPTS LLC

Attorney

Steven M. Weinberg

First Use Date

Aug 17, 2017

Filing Date

Aug 24, 2017

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BEAUTY THE NATURAL WAY Trademark

Serial Number: 87582517 • Registration: 5517269

BEAUTY THE NATURAL WAY is a trademark filed by ALTERITY CONCEPTS LLC on August 24, 2017. The trademark is classified under Class 3 (Cosmetics & Cleaning). The application is currently registered and active.

Owner Contact Info

ALTERITY CONCEPTS LLC (4 trademarks)

Burbank, CA 91504

Entity Type: 16

EVE HANSEN LP (2 trademarks)

805 EAST GRINNELL DR
BURBANK, CA 91501

Entity Type: 13

Trademark Details

Filing Date

August 24, 2017

Registration Date

July 17, 2018

First Use Anywhere

August 17, 2017

First Use in Commerce

August 17, 2017

Published for Opposition

May 1, 2018

Goods & Services

Non-medicated hair care preparations; hair care preparations and lotions for protecting hair from heat; Cosmetic oils; Facial creams; Non-medicated Eye Creams and Gels; Hair shampoos, conditioners, and oils; Non-medicated skin care preparations, shampoos, conditioners, preparations for the care and beauty of the hair; non-medicated preparations for nourishing the hair; beauty care cosmetics; non-medicated preparations for nourishing the skin; cosmetic preparations for the skin, scalp and body; solid powder for compacts; preparations for removing make-up; skin moisturizers; essential oils for personal use; after shave lotions; cosmetics preparations for baths; bleaching preparations for cosmetic use; aromatherapy oils and preparations, namely, essential oils for use in aromatherapy; cosmetic skin whitening creams; cosmetic hair dyes; eye make-up; cosmetic preparations for use in the shower and bath; non-medicated soaps, cosmetic soaps; essential oils, dentifrices, antiperspirants; deodorants for personal care; beauty masks; cosmetic cream, cosmetic masks, body powder and body scrubs; hand and body lotions; shaving preparations, non-medicated bath preparations, namely, beads, crystals, foam, gels, oil and powder; scented body sprays; exfoliate gels, moisturizing skin lotions, skin scrubs; self-tanning and artificial tanning preparations; cosmetic face creams, namely, non-medicated anti-aging creams and serums; skin creams, sun tan milk, sun tan lotions, shaving foams, sun tan oils and gels; sun screens; cosmetic preparations to alleviate sunburn; beauty lotions; beauty Oils; beauty soap; body and beauty care cosmetics

Filing History

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Dec 13, 2024 NA85
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Dec 13, 2024 C15A
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Dec 13, 2024 APRE
TEAS SECTION 8 & 15 RECEIVED
Jul 9, 2024 E815
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Jul 17, 2023 REM1
REGISTERED-PRINCIPAL REGISTER
Jul 17, 2018 R.PR
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
May 2, 2018 ASGN
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
May 1, 2018 NPUB
PUBLISHED FOR OPPOSITION
May 1, 2018 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Apr 11, 2018 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Mar 26, 2018 CNSA
TEAS/EMAIL CORRESPONDENCE ENTERED
Mar 22, 2018 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Mar 22, 2018 CRFA
ASSIGNED TO LIE
Mar 21, 2018 ALIE
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Mar 8, 2018 TROA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Mar 8, 2018 GNRN
NON-FINAL ACTION E-MAILED
Mar 8, 2018 GNRT
NON-FINAL ACTION WRITTEN
Mar 8, 2018 CNRT
EXAMINER'S AMENDMENT ENTERED
Feb 13, 2018 XAEC
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Feb 13, 2018 GNEN
EXAMINERS AMENDMENT E-MAILED
Feb 13, 2018 GNEA
EXAMINERS AMENDMENT -WRITTEN
Feb 13, 2018 CNEA
TEAS/EMAIL CORRESPONDENCE ENTERED
Jan 20, 2018 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Jan 19, 2018 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Jan 19, 2018 TROA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Dec 14, 2017 GNRN
NON-FINAL ACTION E-MAILED
Dec 14, 2017 GNRT
NON-FINAL ACTION WRITTEN
Dec 14, 2017 CNRT
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Dec 13, 2017 GNRN
NON-FINAL ACTION E-MAILED
Dec 13, 2017 GNRT
NON-FINAL ACTION WRITTEN
Dec 13, 2017 CNRT
ASSIGNED TO EXAMINER
Nov 29, 2017 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Aug 29, 2017 NWOS
NEW APPLICATION ENTERED
Aug 28, 2017 NWAP