TrademarkDir
BEAUTY SHIELD
LIVE

Serial Number

87276383

Owner

E.L.F. COSMETICS, INC.

Attorney

Chester Rothstein

First Use Date

Jun 6, 2017

Filing Date

Dec 21, 2016

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BEAUTY SHIELD Trademark

Serial Number: 87276383 • Registration: 6124891

BEAUTY SHIELD is a trademark filed by E.L.F. COSMETICS, INC. on December 21, 2016. The trademark is classified under Class 3 (Cosmetics & Cleaning). The application is currently registered and active.

Owner Contact Info

E.L.F. COSMETICS, INC. (126 trademarks)

10 WEST 33RD STREET
NEW YORK, NY 10001

Entity Type: 03

Trademark Details

Filing Date

December 21, 2016

Registration Date

August 11, 2020

First Use Anywhere

June 6, 2017

First Use in Commerce

June 6, 2017

Published for Opposition

April 4, 2017

Goods & Services

COSMETICS; COSMETICS AND PERSONAL CARE PRODUCTS, NAMELY, LIPSTICK, FACE AND BODY LOTIONS, FACE AND BODY CREAMS, FACE POWDER, FACIAL MOISTURIZERS; MAKE-UP KITS COMPRISED PRIMARILY OF FACE MAKE-UP PRIMER ALSO CONTAINING MAKE-UP BRUSHES

Filing History

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Aug 11, 2025 REM1
REGISTERED-PRINCIPAL REGISTER
Aug 11, 2020 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Jul 7, 2020 SUNA
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Jul 4, 2020 CNPR
STATEMENT OF USE PROCESSING COMPLETE
Jun 30, 2020 SUPC
RESPONSE TO ITU OFFICE ACTION ENTERED
Jun 29, 2020 IROA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Jun 29, 2020 TROA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Jun 29, 2020 TROA
ITU OFFICE ACTION ISSUED FOR STATEMENT OF USE
Jun 3, 2020 INCS
USE AMENDMENT FILED
Jun 1, 2020 IUAF
TEAS STATEMENT OF USE RECEIVED
Jun 1, 2020 EISU
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Dec 6, 2019 EXRA
SOU EXTENSION 5 GRANTED
Dec 5, 2019 EX5G
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Dec 5, 2019 AITU
SOU EXTENSION 5 FILED
Dec 2, 2019 EXT5
SOU TEAS EXTENSION RECEIVED
Dec 2, 2019 EEXT
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Oct 11, 2019 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Oct 11, 2019 COAR
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Jun 1, 2019 EXRA
SOU EXTENSION 4 GRANTED
May 30, 2019 EX4G
SOU EXTENSION 4 FILED
May 30, 2019 EXT4
SOU TEAS EXTENSION RECEIVED
May 30, 2019 EEXT
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Dec 4, 2018 EXRA
SOU EXTENSION 3 GRANTED
Nov 30, 2018 EX3G
SOU EXTENSION 3 FILED
Nov 30, 2018 EXT3
SOU TEAS EXTENSION RECEIVED
Nov 30, 2018 EEXT
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
May 29, 2018 EXRA
SOU EXTENSION 2 GRANTED
May 25, 2018 EX2G
SOU EXTENSION 2 FILED
May 25, 2018 EXT2
SOU TEAS EXTENSION RECEIVED
May 25, 2018 EEXT
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Dec 1, 2017 EXRA
SOU EXTENSION 1 GRANTED
Nov 29, 2017 EX1G
SOU EXTENSION 1 FILED
Nov 29, 2017 EXT1
SOU TEAS EXTENSION RECEIVED
Nov 29, 2017 EEXT
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
May 30, 2017 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Apr 4, 2017 NPUB
PUBLISHED FOR OPPOSITION
Apr 4, 2017 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Mar 15, 2017 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Feb 23, 2017 CNSA
EXAMINER'S AMENDMENT ENTERED
Feb 23, 2017 XAEC
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Feb 23, 2017 GNEN
EXAMINERS AMENDMENT E-MAILED
Feb 23, 2017 GNEA
EXAMINERS AMENDMENT -WRITTEN
Feb 23, 2017 CNEA
ASSIGNED TO EXAMINER
Feb 15, 2017 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Jan 3, 2017 NWOS
NEW APPLICATION ENTERED
Dec 24, 2016 NWAP

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